The study is available for secure online purchase via lulu.com. You can choose out of three versions, Standard, Premium and even eBook! See the fact sheet below for details.
Walcher / Piller The Customization 500 An International Benchmark Study on Mass Customization and Personalization in Consumer E-Commerce 291 pages Paperback |
€ 190,00 >> GET IT |
Walcher / Piller The Customization 500 Ebook - Instant Download An International Benchmark Study on Mass Customization and Personalization in Consumer E-Commerce |
€ 190,00 >> GET IT |
Walcher / Piller |
€ 490,00 >> GET IT |
*This premium version of the study includes a voucher for a 30 min.
telephone call or Skype conference for a detailed and individual
discussion of the results with one of the authors.