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February 04, 2013

Lego CUUSOO: How Lego Turns Your Ideas Into Cubic Reality

LEGO's Factory (later called "LEGO Design by me") has been one of the pioneers of mass customization.However, times change and Lego closed this "build on demand site" about a year ago and focused entirely on customer co-creation in the innovation process.

For this, they are partnering with CUUSOO; the mother of all crowdsourcing sites for product development (we described them in our 2006 paper on Threadless already!).

The project is called Lego CUUSOO and wors fairly simple: Everybody can submit an idea of what he would deem a great Lego product. Customers get to vote online and if the proposal gets sufficient buyer pledges the company turns it into reality and produces the toy.

Noew, there is a nice video giving more detail on this idea, it makes you instantly grab a pen and paper and start drawing your own powertoy idea...

 

Posted on February 04, 2013 in Cases-Consumer, Co-creation, Crowdsourcing, Design, MC Alternatives, Open/User Innovation, Technologies & Enablers |

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