The International Conference on Mass Customization and Personalization
in Central Europe (MCP - CE 2012) is an affiliated conference to the MCPC conference series.
Organized for the fifth time, the biannual MCP-CE meeting would like to emphasize the role and importance of Customer Co-Creation that offers customers a chance to express their differences, and also an opportunity for innovations and new business models such as MC and open innovation platforms, for sharing designs and developments and benefits from the experiences of others.
International response has been great so far, with 45 papers from scholars of no less than 16 countries being submitted until today, many of them dealing with open innovation (40%) and customer co-creation. Organizers are looking forward to at least 60 participants, scientists, entrepreneurs and corporate managers, dedicated to the idea of mass customization and personalization. I am personally happy to support the event as a keynote speaker this year.
For more information on the conference, speakers, participants and booking please see the official conference website!
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