You are all invited to join a free webinar I am doing on this Thursday, October 13, 2011 1:00 pm. (EDT) (19:00 Berlin Time, 18:00 London Time) with BrandSquare.
The webinar is an updated presentation on our paper with the same title in MIT Sloan Mgmt Review, and also will serve well as an introduction into some of the topics of the MCPC conference.
Free registration via this LINK!
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