The MCPC 2011 conference is coming closer, and in a series of postings, I will introduce some the many interesting sessions that we will have between Nov 16-19. For mroe info on the conference, follow the links at the end of this mail.
One of the large opportunities of the MCPC conference is to meet many people running a mass customization or open innovation initiative in person and learn from their experiences. One of the sessions highlighting this is the
Session 1.1 (Nov 18): Best Practices in MC - CEO Presentations
Meik Lindberg is one of the leading entrepreneurs in Europe's personalization and customization business. He is the founder of www.d-o-m.org, a large provider of customized printing. In his presentation, however, he will share his experience in launching a iTunes Top10 App that has sold millions of copies. Personalization here has been key to success.
Jan-Christoph Goetze will share how PersonalNOVEL became the world's leading and by far most innovative purveyor of personalised books. PersonalNOVEL was founded in 2003 and is headqurtered in Munich, Germany with subsidiaries in London and Zürich. The US launch will follow in 2012. Jan-Christoph will share how his company has perfectioned all different aspects of an online business dealing with mass customization: Gaining the data from the customer, processing the book, distribution, customer service and after sales mangement.
Anthony Flynn will share You Bar's journey from his mother's kitchen to an 8,200 square foot commercial warehouse, becoming a market leader in the customized food business. Customization obliges the customer to become co-creator and innovator, necessitating a dialogue between customer and company which allows each to better satisfy the evolving needs of the other. Sounds easy, but to fulfilling this statement has many challenges during the implementation.
Aymeric Malherbe will present her business Typlume & Graphine create customized books starring the child best friend: their favorite teddy bear or toy. Production is based on automated creations and partnerships with local manufacturers.
More info on the MCPC 2011:
- MCPC 2011 Business Seminar: Nov 16-17. Main Conference: Nov 17-19
- All info here in one compact MCPC flyer
- Conference Website and Registration (reducted rates until Sept 30)
- Conference hotel and travel (rooms fill quickly, book now!)
- More news about the conference in this blog
Comments