In a series of postings, we present some of the program highligths of the MCPC 2011 conference. The following is just one of more than 50 sessions we will host on Nov 16-19 in San Francisco, CA.
In this session, the CEOs and founders of some of the most successful intermediaries for open innovation will reveal some of their secrets on how to employ open innovation and customer co-creation. I am personally looking forward very much to this session as in the past years, it has been these "open innovation accelerators" that have been the drivers behind the development of open innovation in practice.
Sessions 2.3 and 3.3 (Nov 18): Open Innovation Accelerators - CEO Presentations
9 Ways to Get Your Team Ready for Co-Creation
In this session Martijn Pater and Marieke Streefkerk of Fronteer Strategy, a consultancy specialised in innovation, co-creation and brand development, will identify various social, psychological and organisational barriers that can be encountered when starting co-creation within an organisation as a result of the change process set in motion when changing to an open innovation approach. They will offer 9 practical ways to overcome these barriers and to get your team ready for co-creation by providing clear direction, motivating them and creating a supportive environment.
Open Innovation and Co-Creation: From Single Projects to Long-Term Programmes
Dr. Michael Bartl (CEO of Hyve) will provide a conceptual framework how companies can implement co-creation activities in a permanent and enduring way. A holistic approach of collaborative innovation requires not only a skill set of tools and methods but also adapted innovation processes, organizational routines and cultures. The introduced programmatic approach implies the need to think of co-creation as a strategic programme rather than as a “just in time” outsourcing of innovation tasks.
The Co-Creative Organization of the Future
While most brands embrace customer insight, direct involvement of customers in creative tasks is a relatively new approach. In this presentation Dr. Nick Coates and Jennifer Yazdi (Promise Corporation) will discuss why organizations that are going to move beyond tactical / sporadic co-creation will need to re-think some of their orthodoxies and start ‘being co-creative’. To demonstrate their points they will present 2 case studies about co-creation approaches that start to show a pathway towards ‘co-creativity’.
Quebec Seeks Solutions: A Unique Setup to Profit from Open Innovation
This presentation will be held by Carl Viel and Christophe Deutsch. They will share the latest information on the Quebec Seeks Solutions conference -- a new form of offline co-creation.
To Be Or Not to Be - The Magic of Selecting the RIght Idea
In this presentation Andera Gadeib, CEO of Dialego, will reveal some very useful tricks that can help you to accelerate innovation process by reducing the great quantity of text based ideas using text mining techniques. The experiences discussed result from several innovation projects accompanied within different industries, mostly fast moving consumer goods companies (FMCG) in Europe.
The Creative Consumer
Current trends in consumer innovation have seen traditional market research focus groups and surveys increasingly replaced or complemented by crowd-sourcing, social media monitoring, neuroscience, and ethnography among others. Dr. Nick Coates and Jennifer Yazdi (Promise Corporation), however, believe that there is a bigger role for the customer which is supported by the development of prosumer technology and online collaboration tools. How can companies best use the creative potential of the creative consumer? Coates and Yazdi will try to answer this question by presenting their expert's guide to tools and techniques from our 15 years of experience working with organizations from all over the globe.
Listen to the full content of these talks at the MCPC 2011, Marriot SFO Airport, San Francisco, Nov 16-19, 2011:
- Conference Website and Registration (reducted rates until Sept 30)
- All info here in one compact MCPC flyer
- Conference hotel and travel (rooms fill quickly, book now!)
- All posts about the conference in my blog
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