In a series of postings, we present some of the program highligths of the MCPC 2011 conference. The following is just one of more than 50 sessions we will host on Nov 16-19 in San Francisco, CA.
One of the upcoming topics of in mass customization is the application of processes for architecture and construction. A special stream of sessions will present the latest thooughts on this area.
Sessions 1.6/and 2.6 (Nov 18): MC and OI in Architecture and Construction
MC and OI in Architecture: An Introduction
Presented by track chair Poorang Piroozfar. Poorang also is the co-editor of an upcoming book (with Frank Piller) on Mass Customisation and Personalisation in Architecture and Constructio, to be published with Taylor and Francis in 2012.
Opening Innovation in the Built Enviroment -- Initial Lessons from an Open Innovation Initiative in Denmark
In this talk Mikkel Thomassen and Rune Westergaard (Smith Innovation) will discuss how open innovation can be used to leverage innovation in construction, based on empirical findings in the first analytical phase of a five year open innovation platform initiative launched 2011. They will debate if open innovation methods can be a way to shortcut the structural barriers to innovation in this major industry.
A Digital Platform for Mass Customization of Housing
The concept of employing computer- based design systems towards mass customization of housing has been an interesting area of research during the last few decades as an outcome of emerging computation techniques in architecture. Different systems have been employed with the aim of efficiently engaging future home buyers in the design of their homes. Basem Eid Mohamed (McGill School of Architecture) discusses a systematically formalized approach for developing design systems for mass customization of housing.
Open Innovation and the 'Patent Right' in Design: Striking a Balance Using the Game Theory
In Open Innovation, the factor of 'patent law', which is normally expected to result in higher costs, can become crucial. Building on their previous experience in introducing a toolkit based on Game Theory to facilitate MC in BE, Poorang Piroozfar (University of Brighton) and Ghashang Piroozfar (University of Calgary) use this theory to investigate whether or not a Nash Equilibrium can be struck between increased costs of intellectual property rights and the level of customer satisfaction as a result of open innovation in MC.
Mass Customization in Construction Industry: Closing the Gap Between Design and Production
Mass customization in construction industry is intended as a process able to give high level of personalization at lower costs, while increasing quality and meeting designers needs.Ingrid Paoletti and Elena Magarotto (Milan University) will discuss specific aspects of mass customization in construction industry with a swot analysis and present some examples of technologies by Italian suppliers in order to understand their skills or difficulties related to this specific context.
Adoption of a Modular Architecture in a Prefabricated System for House Building in the UK
Developing strategies that enable housing products to be customized within acceptable cost and order-to-delivery lead times is still a challenge. In this presentation Cecilia G. da Rocha, Carlos T. Formoso (Rio Grande University), Will Swan, Carl Abbott and Michail Kagioglou (University of Salford) will examine the adoption of a modular architecture in the design of a prefabricated system for house building in the UK. They will give an overview of the state of the art and propose enhancements in modules design with the aim of increasing the economies of scope.
Modules in Historic Building Construction According to the Copenhagen Building Code
Christian Thuesen, Lars Hvam, Niels Henrik Mortensen (Technical University of Denmark) and Anders Kudsk (NCC.dk) will talk about their investigations, based on the theory of product architecture and product modularization, on whether examples of the use of well-defined interfaces can be found. They will show how the use of such interfaces has influenced former building processes and how they were implemented and kept stable over decades.
Listen to the full content of these talks at the MCPC 2011, Marriot SFO Airport, San Francisco, Nov 16-19, 2011:
- Conference Website and Registration (reducted rates until Sept 30)
- All info here in one compact MCPC flyer
- Conference hotel and travel (rooms fill quickly, book now!)
- All posts about the conference in my blog
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