In a series of postings, we present some of the program highligths of the MCPC 2011 conference. The following is just one of more than 50 sessions we will host on Nov 16-19 in San Francisco, CA.
One of the lestablished researchers in the mass customization domain is Roger Jiao from Georgia Tech University. He is chairing the "Design for Mass Customization" track of the conference, that looks into practices and methods to develop product architectures and modular product families. The first session will provide a great overview of the field and developments leading to the state of the art. I personally are especially looking forward to the presentation by Dave Sloan from Treehouselogic (he has a great blog!!!) who will comment on the backgrounds why MC is taking off now.
Session 1.5 (Nov 18): Design for MC and Personalization
Design for Mass Customization And Personalization: A Review
Product design has gone beyond the traditional objective of attaining functional requirements to meeting the ultimate goal of customer satisfaction. Design methods for mass customization can only satisfy customers’ functional needs by offering choices through configuration of existing components with pre-programmed configuration rules. Roger Jiao (Georgia Tech) provides a review of recent research relevant to the popular personalization concept with Special emphasis on user experience, customer participation and product differentiation.
How the Evolution of the Internet Has Spurred Mass Customization
In this talk Dave Sloan, CEO of Treehouse Logic, focus on how the Internet landscape and consumer demand for Internet tools have changed in the past 2-3 years. The Internet has become faster, more powerful, more adopted, more social, and more mobile. All these factors contribute to the adoption of online customization.
Understanding Socio Technical Modularity - Reinterpreting Modularity from Actor Network Theory
Modularity has gained an increasing popularity as a central concept for exploring product-, process- , organization- and supply chain structure. The predominant understanding of modularity however faces difficulties in explaining the social dimension of modularity. In their presentation Christian Thuesen, Lars Hvam (Technical University of Denmark) and Anders Kudsk (NCC.dk) will address this gap, offering a reinterpretation of the modularity concept from a socio-technical perspective in general and Actor Network Theory in particular.
Listen to the full content of these talks at the MCPC 2011, Marriot SFO Airport, San Francisco, Nov 16-19, 2011:
- Conference Website and Registration (reducted rates until Sept 30)
- All info here in one compact MCPC flyer
- Conference hotel and travel (rooms fill quickly, book now!)
- All posts about the conference in my blog
Comments