CYO 2011 blog post re-posted from www.cookiesncode.com
It all starts with an idea. A thought, random as it may be at first, slowly evolving into a concept how to make things better. Or, at least, how to make your product better and improve your chances to sell it to your customers. Had that idea already? Great! If your idea is related to the employment of Mass Customization then you might have already wrapped your brain around the techniques and requirements to successfully integrate the idea into your production and marketing concept. That’s already half the way done!
Unfortunately, part of the other half is a basic requirement: paying upfront for the necessary tools and implementations. In simple words: you need venture capital, pronto. While all it may take is to convince your VP finance if you work in a large company, smaller firms face the grim reality of a difficult finance market. Unless you can raise the needed amount of money from other sources you will have to sell your idea to somebody who is willing to finance its further development. Easier said than done and one of the most critical obstacles for many startups on the MC market.
At CYO2011 Dr. Rolf-Christian Wentz who is a consultant focusing on the management and strategic orientation of innovation and marketing of new products. Having worked with global companies such as Procter & Gamble, SC Johnson, and Campbell’s in Germany, Portugal and the US he can offer a lot of tips and tricks for startups to generate venture capital. Furthermore the event offers the opportunity to get in touch with other MC companies who can provide insight about how they dealt with the financial challenges.
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