Webinar: Open Innovation Readiness - Results from our study of 386 European Companies

Some self promotion:

Webinar: Open Innovation Readiness: What internal practices do you need to succesfully innovate with external partners?

Date: 21 Oct 2010 15:00 - 16:00 BST (London time)
Location: Your Office

About this Webinar

Open innovation is an ongoing process that requires a company to approach innovation in a fundamentally different way, both externally and internally. In this Webinar Frank Piller will share insights from in-depth case studies and recent surveys of more than 380 European companies and in so doing, discuss what really is new and different to conventional practices in innovation management.

According to the research (and on-the-ground experience from many projects with companies) in order to profit from open innovation or customer co-creation, the successful implementation of these approaches demand not just tools and methods to acquire external knowledge and ideas for innovation, but also the establishment of internal capabilities to bring these inputs into practice. The outcomes from this unique study shows that many companies are still failing in exploiting external input internally.  Put succinctly, companies lack "open innovation readiness".

The session will discuss the drivers and components that define an organisation's open innovation readiness as well as the need for open innovation to be seen and treated as an ongoing process that requires innovation to be treated in a fundamentally different way, both externally and internally. It will identify how and where a new set of organisational capabilities are required to transfer external inputs into successful innovation.