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September 12, 2010


Eduardo Castellano

By the way, in terms of crowdsourcing resources you might also find interesting the crowdsourcing landscape edited by crowdsourcingresults.com:


Eduardo Castellano

Related recent study of Forrester Research -US Consumers Are Willing Co-Creators: “According to a survey of consumer product strategy (CPS) professionals, nearly half of all companies are not using social media to interact directly with their customers in order to influence product creation, design, or strategy. While numerous barriers may stand in their way, firms commonly ask whether consumers actually want to co-create — and if so, would they want to co-create with them? In a word, yes. Sixty-one percent of all US online adults are willing co-creators, and they are open to co-creating across a large range of industries. With such wide-ranging interest in participation, CPS professionals should feel comfortable proceeding with co-creation strategies, as chances are good that there are engaged, interested consumers who are willing to help improve your product. When creating these engagements, CPS professionals should begin by targeting consumers with whom they are already engaging on their own sites or through social media. Recognize that participation will be stronger — and the results more thorough and useful — if the interaction is appealing from the consumer’s point of view, in terms of the topic, incentive, and time commitment”.

Source: http://www.forrester.com/rb/Research/us_consumers_are_willing_co-creators/q/id/57506/t/2?src=RSS_2

Richard Wheeler

That captures exactly how I feel! I have time to contribute to several free/open source projects (Wikipedia, OpenTTD and Instructables are the big ones) and I am sure it is because I hate watching TV!


An interesting thing about co-creation is the (generally) intrinsic reward system as opposed to the extrinsic reward system offered by our paying jobs.

In my limited circle, the people I know who make edits on wikipedia are more excited about that than their day jobs. On the other end of the spectrum, the people I know who love their day jobs don't do much co-creation... they are already scratching their creative itch, and getting paid for it.

Where epic societal productivity gains will be made is when co-creators get compensated to the point that they can dive real deep into these efforts.

In the meantime all we are doing is making visible gains on the back of invisible burnout.It would be interesting to see the attrition rates on cocreate contributors.

Frank Piller

This also is exactly one of the conclusions the book makes!

Charles Boxenbaum

I first must admit that I have not read the book - yet. Having said that, I believe from experience as well as observation, that most people would like to be associated with something good and well-done. If you give people that opportunity, I think that often they will take it without any additional compensation or even compensation at all just to be associated with something that they think is "good". I don't know whether it is a social imperative or a genetic one, but I have witnessed this over and over. Clearly people think this new way of creating has the potential to do "good" and if it's not too hard to do it, why not? Perhaps this is the answer to "why the hell...people are spending so much time..."

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