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« A Structure of Customer Co-Creation: Special Issue in Swiss Marketing Journal | Main | Cognitive Surplus: Who has all the time to participate in co-creation? A review of Clay Shirkey's book »

September 06, 2010

Comments

Guntram Bechtold

Dear Mr. Piller,

Its not necessary a technical or industrial Problem, but in my Research I'v found only very limited use of web2.0 technology in MassCustomization Processes.
Do you have a clue how this can be?

All the best,
Guntram Bechtold

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