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May 29, 2010


Frank Piller

Yes, I believe this could be a great opportunity for them, and actually I have asked myself often why IKEA is not more progressively moving into this domain. But as I have written before in this blog, for large corporations the move towards customization is rather difficult, and this is where small companies like Additik find their space.

Yannig Roth

This is interesting, thank you for making us discover these companies and keeping us up to date to the latest MC trends !
Do you think, that IKEA (or any other "support" to MC) should engage into this strategy too ? I think a "personnalization"-corner within the store could improve customer-experience in a very positive way at IKEA...

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