Managers from the following companies will present during the MIT Smart Customization Seminar 2010 (SCS 2010) how to create value for customers – and outstanding profits for your own company – by personalizing the service encounter and relationship with your clients.
Even if you will not make it to the seminar, I believe this is a nice case study selection! Note: "Best practices" named in the following are my personal opinion.
Pandora Radio creates thousands of personalized music streams every day. Based on an automated music recommendation system, Pandora Music, the company is a textbook example of simple but highly effective personalization. Best practices:
- How to create a simple but highly effective personalization mechanism
- How to profit from personalization in the entertainment industry
Pfizer Inc. is the world's largest pharmaceutical company. The presentation will share for the first time how Pfizer uses personalization and mass customization in the marketing and sales process of pharmaceuticals to establish win-win relationships in the professional market. Best practices:
- Customization and personalization in the professional sales system
- Managing change towards personalization in a global company
Etrl/Renz became a leading European specialized sports good retailer by changing the way how ski equipment, golf shoes, and running shoes are being sold. Based on a unique scanning solution by
corpus-e, the company combines personalization in retail and product customization to offer a one-of-a-kind sports experience.
Best practices:
- Value-based up-selling in retail environments by personalization
- Using a new generation affordable body scanning solutions
Bixi is the North American champion of shared city bicycles. Different to other companies in the field, Montreal based Bixi has connected its bike sharing service with a set of personalization offerings that enable a truly custom mobility service. Best practices:
- Using personalization to change consumer behavior in the mobility domain
- Personalization beyond the product: from smart products to smart cities
This posting is part of a series on
the MIT Smart Customization Seminar. See
all relating postings here. Or register
here to the event!More companies presenting at the
2010 Smart Customization Seminar in May 2010 at MIT:
Comments