Managers from the following companies will present during the MIT Smart Customization Seminar 2010 (SCS 2010) how to co-create innovations with their customer community.
Even if you will not make it to the seminar, I believe this is a nice case study selection! Note: "Best practices" named in the following are my personal opinion.
Smart is the microcar by
Daimler AG (Mercedes Benz). Recently, smart launched a highly successful
customer co-design contest where consumers created more than 10,000 custom designs within just a few weeks. The presentation also will present Daimler's new mobility service
Car2Go which can be seen as another example of personalized mobility in the city.
Best practices:
- Implementing customer co-creation in a traditional organization
- Thinking beyond the product by customer co-creation of services and experience
Founded in 1999,
Zazzle is one of the world's leaders in mass customization. But with its platform-based system, the company also has democratized the selling and retail process by enabling everyone in the world – being it Disney or the average consumer – to open their own merchandising store with a custom assortment.
Best practices:
- Bringing mass customization to the next level by customer co-creation
- Cooperating with established brands and manufacturers to enable mass customization
Quirky is a social product development company. It has established an entirely new model to cope with assortment variety and heterogeneous customer demands, crowdsourcing the entire new product creation process to its community.
Best practices:
- Bringing customer co-creation and community innovation to a new level
- Establishing an entirely new business model in the consumer market
This posting is part of a series on
the MIT Smart Customization Seminar. See
all relating postings here. Or register
here to the event!More companies presenting at the
2010 Smart Customization Seminar in May 2010 at MIT:
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