The MIT Smart Customization Seminar (SCS) 2010 provides a unique opportunity for thought leaders and reflective practitioners working on, implementing, or considering mass customization, personalization, and customer co-creation. It will take place in the new Media Lab Extension building.
The 2010 seminar's foremost idea is to connect managers in peer-to-peer interaction to foster an intense discussion, facilitated by presentations from industry leaders and the Smart Customization Group faculty. Following the success of similar events at MIT in October 2007 and November 2008, the objective of the 2010 seminar is to take an intensive look on the success factors and "how to do it” aspects of implementing mass customization, personalization and customer co-creation in a smart way.
The seminar also will provide great networking opportunities for everyone interested in mass customization, personalization, and customer co-creation – inspired by the creative environment of the famous MIT Media Lab.
Presenting companies at the SCS 2010
The companies selected by the MIT SCG in 2010 represent some of the most prominent and interesting examples of mass customization, personalization, and customer co-creation in North America and Europe. Each of these companies has made some major achievements and has established a number of best practices for the industry.
For a more detailed description of companies that will present at the 2010 seminar, please have a look in the following postings:
- Leaders in mass customization ...
- Leaders in personalization ...
- Leaders in customer co-creation at the MIT SCG Seminar 2010
In addition to these company presentations, there also will be two sessions where we share the latest research on mass customization, personalization, and customer co-creation.
Agenda
The final agenda has been published!
Download
it here !
Registration: Reserve your participation at the SCS 2010 @ MIT
This is an exclusive MIT Executive Education event. Space in the seminar is limited, so reserve your seat now, and also enjoy the early registration discount until May 10, 2010. The regular registration fee is $2400, or $1795 for registrations until May 10. So just save $800 by registering early!
For more information on the seminar, please head to the official event site: scg.mit.eduSpecial Start-Up Scholarship: For members of start-ups focusing on mass customization, personalization and co-creation, a number of MIT SCG seminar scholarships are available: If you qualify, your participation will be co-sponsored by the MIT SCG and will be $490 only -- an 80% discount! To apply for this scholarship, just send a short e-mail describing your business to Frank Piller ([email protected]).
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