Finally published: Handbook of Research in Mass Customization and Personalization - 1200 pages in 2 volumes on MCP

It was a long process in making, but now it finally has been published and I got the first volumes in my hand:

The Handbook of Research in Mass Customization and Personalization. Edited by Frank Piller and Mitchell Tseng. Published in two volumes. Volume 1: Strategies and Concepts; Volume 2: Applications and Cases. World Scientific Pub Co. (ISBN: 9814280259). Download an extensive overview of all chapter.

The book is the third in a series of publications that present the latest advancements in research on mass customization and personalization. Starting with Tseng & Piller (2003) and continuing with Piller, Reichwald & Tseng (2006), we again could collect the thinking of some of the leading scholars and practitioners in the field.

In comparison to the previous editions, this is the most comprehensive collection of writings on mass customization ever. This inspired our publisher to name it the "Handbook of Current Research in Mass Customization & Personalization". And it indeed is heavy and voluminous: Almost 1200 pages on MCP!

The contributions in this handbook were inspired by the 4th World Conference on Mass Customization and Personalization (MCPC 2007), hosted by the MIT Smart Customization Group at the Massachusetts Institute of Technology (MIT) in October 2007. The participant roster of the conference represented the interdisciplinary nature of customization and personalization drawing from a wide range of interest from hard core engineering, fashion design, architecture, retail, business strategy to psychology.

The papers in this book reflect this richness and scope. The authors come from diverse schools in leading research institutions as well as from business practice or consulting firms.

For an extensive overview and the full table of contents, download this PDF.

This is the publisher's site on the book (where you can get the book already) and here you can get it an Amazon. The book, however, has a heavy price tag and is more targeted to the library market. So recommend it to your library now!

Comments

[Hans Acker]

With such an price tag you basically can't hope to make any impact on the non-acaddemic, non-huge-company. Community.

All the usual arguments for http://en.wikipedia.org/wiki/Open_access_(publishing) apply here.

[Frank Piller]

I hope the publisher will do so. At the moment, they are targeting the library market and corporate buyers. There will be a soft cover version later this year -- and please write to the publisher ([email protected]) that you would like a kindle version !

[Tommi Heinonen]

Indeed the price tag is somewhat on the heavy side. I wish they would make a Kindle or downloadable PDF out of this. For a lower price of cource.