Dorint Hotel Schiphol, Amsterdam Airport, Netherlands
A key challenge in today's new product and service development is to match new innovations with ever faster changing customer expectations. This Masterclass will teach industry proven tools and methods on how to place your customer and consumers at the center of your innovation process.
During this highly interactive and hands-on workshop, I will provide you with proven tools and methods to:
- Evaluate various Co-Creation and Crowdsourcing methods for your business
- Harness new ideas and innovations residing within your external community
- Overcome limitations of traditional consumer and statistical research methods
- Generate new ways of thinking, new product opportunities and new profit streams
- Understand why Co-Creation needs to part of any Open Innovation strategy
- Demonstrate how companies like Adidas, Levis, BMW, 3M, LEGO and many more have used Co-Creation and Crowdsourcing to fuel their Innovation Process
Download program brochure with full information (PDF)
Reserve your place and call +44 (0)1325 345 810 or register online at www.regonline.co.uk/co-creation
This looks great! I would have loved to participate! Maybe next time....
Posted by: Patty Seybold | December 03, 2009 at 01:27 AM