Book Review: Very readable introduction into mass customization by David J. Gardner

A brief but very readable and accessible book on how to make mass customization work: Dave Gardner new book "Mass Customization"

Dave Garder (see his guest article in my blog) has just published a nice short book on mass customization and what you need to know about the concept from a managerial point of view.

This book explains mass customization from the standpoint of discrete manufacturers and reviews why mass customization must be viewed as an enterprise-wide business strategy, not merely a departmental initiative. Companies with highly-configurable products need to combine the technical superiority of their products with operational excellence.

From the contents:

• Attributes of a Mass Customizer
• Back to Basics: Quote to Cash
• ERP Implementation Challenges & What to Do About Them
• Key Enablers & Mistakes Implementing Mass Customization
• Product Configurators for Mass Customization
• What Manufacturing Executives Want
• Is The Mass Customization Journey Worth It?

For more information, head here.

Comments

[David Gardner]

Thanks for the gracious mention about my new book, Frank. And, thanks so much for writing the book's foreword.

All the best...David Gardner