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« Open Innovation at OSRAM: User Idea Contest Open on LED technology | Main | Dream Heels: A Threadless for High Heels »

July 06, 2009

Comments

twitter.com/HYVE_CoCreation

A recent study conducted by HYVE and Vivaldi Partners provides insights into the social brand value of traditional brands and community brands coming up with a ranking led by Apple. Even though Apple may not epitomize Open Innovation, it seems to be a strong brand in today's social media landscape.

The study in German can be downloaded at: www.hic-online.de/web/downloads/sozialer_Wert_Marken.pdf

Soon the study will also be available for the US market.

Christian Waller

Thank you for this suspending Artikel. Since the technical borders for User innovation are more or less occupied, branding by Customers is one of the last goals to be reached. Generally Corporate Identity and Branding are the most "covering dimension" of all marketing effets and therefore the core of company settings. If soon companies will be relativated by communities in combination with producing abilities, I think they can form an own Branding for their group of interest and products and services under their committment. But an approoved sign on thirdparty products ist still classical marketing. Suppriesed about about the published effects on customer loyalty, I guess we are allready on the right way, thinking that all the masscommunication made ourselves Brands within our own attitudes. The only question is for how long this customewr brands will be alive, cause strong brands need a long time to get top of mind and build a reliable image in the market.

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