Tip Us!

Read more on Mass Customization, Open Innovation, Business Administration and more!

The Market for Open Innovation 2013! New totally updated version of the most comprehensive market study on OI intermediaries out now!

Competivation Consulting - Innovation & Strategy Consulting and Education!

Events & Workshops

Executive Trainings at RWTH Aachen
Custom Education Programs on OI, MC and Innovation Management. Contact us for info!

Find more Tweets in my Twitter Timeline!

Recent Studies & Publications

Executive Report: The Market for Open Innovation - 2013

The Market for Open Innovation 2013: Completely new study on open innovation providers and platforms.

Praxishandbuch Technologietransfer
Praxishandbuch Technologietransfer: Innovative Methoden zum Transfer wissenschaftlicher Ergebnisse in die industrielle Anewndung

The MC 500 Study
The Customization 500: Benchmarking 500 Co-Design Toolkits in MC BtoC eCommerce

Proceedings of the MCPC 2011 - Access all materials

2nd edition of our book on customer co-creation (published in German in April 2009)
Our German book on Open Innovation, Crowdsourcing and Customer Co-Creation. Reichwald & Piller: Interaktive Wertschoepfung

The MCPC 2011 Proceedings
H. Chesbrough & F. Piller (Eds): Proceedings of the MCPC 2011: All slide sets, papers, and 15+ hours videos of the MCPC 2011!

Recent Awards and Recognitions
Our hack is amongst the finalist at M-Prize!

« Open Innovation at OSRAM: User Idea Contest Open on LED technology | Main | Dream Heels: A Threadless for High Heels »

July 06, 2009



A recent study conducted by HYVE and Vivaldi Partners provides insights into the social brand value of traditional brands and community brands coming up with a ranking led by Apple. Even though Apple may not epitomize Open Innovation, it seems to be a strong brand in today's social media landscape.

The study in German can be downloaded at: www.hic-online.de/web/downloads/sozialer_Wert_Marken.pdf

Soon the study will also be available for the US market.

Christian Waller

Thank you for this suspending Artikel. Since the technical borders for User innovation are more or less occupied, branding by Customers is one of the last goals to be reached. Generally Corporate Identity and Branding are the most "covering dimension" of all marketing effets and therefore the core of company settings. If soon companies will be relativated by communities in combination with producing abilities, I think they can form an own Branding for their group of interest and products and services under their committment. But an approoved sign on thirdparty products ist still classical marketing. Suppriesed about about the published effects on customer loyalty, I guess we are allready on the right way, thinking that all the masscommunication made ourselves Brands within our own attitudes. The only question is for how long this customewr brands will be alive, cause strong brands need a long time to get top of mind and build a reliable image in the market.

The comments to this entry are closed.