Mass Customization: Turning heterogeneous customers into a source of profitability
IE Business School, Madrid, 6, 7 and 8 of May, 2009
I am glad to announce a new Executive Education Program in cooperation with IE Business School (ranked as the 5th business school in the world in Open Programs by the Financial Times, May 2008) that wants to provide a strategic introduction into how to implement mass customization in your organization.
Download Program brochure.
PROGRAM OVERVIEW
With this program participants will realize that offering superior fit to their customers’ needs does not have to necessarily come at the expenses of efficiency. Mass customization is a key strategy to meet this challenge. Many large corporations have started large-scale mass customization programs. The next one may be your company – you will learn why Mass Customization is far more applicable often believed. Most importantly, this program will introduce you to the different issues, tools and approaches that you can adopt to build profitability by serving differentiated customers’ needs – to move towards mass customization.
Over the past decade, we have studied mass customization in more than 200 different organizations. We found that mass customization is a strategic mechanism that is applicable to most businesses, provided that it is appropriately understood and deployed. The key is to view it basically as a process for aligning an organization with its customers’ needs. Mass customization is about moving towards these goals by developing a set of organizational capabilities that will, over time, supplement and enrich an existing business.
"Mass Customization" is an innovative, ground-breaking international executive program designed to help executives gain competitive advantage by learning how to turn heterogeneities across their customers into a source of profits. Participants will gain a holistic understanding of the various capabilities – both organizational and individual – that their companies will have to develop in order to recognize and exploit heterogeneous customers’ needs. The program emphasizes a cross-functional approach and covers such issues such as organization design, CRM, and organizational change.
PROGRAM OBJECTIVES
This state-of-the-art program provides its participants with the latest practices and cutting-edge strategic insights to help them steer their organizations towards Mass Customization. The program is delivered by world-class experts on the topic, with excellent academic and practical experience.
Participants will develop a sound understanding of:
- Which capabilities your organization needs to move towards Mass Customization
- Which tools and approaches you can use to build these capabilities
- How to revamp your innovation processes to offer the “right customization”
- How you can you keep the costs of product and service customization under check
- How human capital contributes to achieving Mass Customization
- How IT and knowledge management can support Mass Customization
- How to orchestrate organizational change towards Mass Customization
For the full program structure, please download the program brochure.
WHY IE BUSINESS SCHOOL
IE Business School is a leading international business school oriented at providing top-level training for executives. The recognized prestige of its teaching faculty, the degree of excellence of the academic programs and a clear international focus are the keys behind a learning model that has ranked IE Business School among the best business schools in the world (IE Business School has been ranked the 5th business school in the world in Open Programs by the Financial Times, May 2008).
The Executive Education Programs offered by IE Business School aims to develop the vision, skills and management capabilities required to meet the many and varied challenges facing business organizations, both today and in the future. In recognition of the high quality and academic rigor of the programs, IE Business School is accredited by EQUIS (European Quality Improvement Systems), AACBS International (The Association to Advance Collegiate Schools of Business) and AMBA (Association of MBAs).
Together with my co-instructures, I invite you to join our mass customization community and benefit from a unique learning experience in an environment that nurtures top-level talent both professionally and personally.
FOR FURTHER INFORMATION, please contact:
Karen Hobbs, International Executive Programs Manager
[email protected]
Tel.: +34 91 782 17 15
Fax: +34 91 745 47 62
www.execed.ie.edu/internationalprograms
For more information, please download the program brochure.
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