Open Innovation Speaker Series at UC Berkeley

Henry Chesbrough, Author and Executive Director of the Center for Open Innovation, and Adjunct Professor at the Haas School of Business, UC Berkeley, is propably the best known figure in the world on the new paradigm of open innovation. So it is no wonder that he is able to get some of the most interesting people in the world to contribute to his weekly "Open Innovation Speaker Series" (Mondays, 12:30 - 2:00 pm).

Every monday during lunch time, the Open Innovation Speaker Series provides both academic and managerial perspectives on open innovation and related subjects. It is open to students, faculty, staff, and the general public.

I am delighted to have been invited to join this elite crowd, and will present in Berkeley on April 13.  My talk will be on "Customer Co-Design and Co-Creation: Mastering Long-Tail-Markets by Integrating Customers in the New Product Creation Process". The presentation will introduce a number of strategies that help companies to profit from heterogeneous customer demand.

But before, there are many more interesting presentations. In case you can not join, there is a video download of all presentations. But if you are living in the Bay area, I would be pleased to meet with you at my presentation in Berkeley!

Here is the full Spring 2009 Series Schedule

Mondays, 12:30 - 2 pm (Refreshments provided)
Cheit Hall, Room 330, Haas School of Business, UC Berkeley

• Feb. 9 - Wim Vanhaverbeke, Professor, Hasselt University, Belgium, "Broadening the scope of Open Innovation"
• Feb. 23 - Steve Goers, Kraft Foods, VP Open Innovation, "Applying the principles of open innovation to drive growth"
• Mar.  2 - Peter Williams, IBM, CTO, Big Green Innovations, "Case Studies in Environmental Innovation at IBM"
• Mar. 9 - Dan’l Lewin, Microsoft, Corporate VP, Strategic & Emerging Business Dev.
• Mar. 16 - Marko Torkelli, Professor, Lappeenranta University of Technology, Finland    
• Mar. 30 - Alex Osterwalder, Business Model Advisor
• April  6 - Tony Singarayar, Founder, Analogy Growth Partners
• April 13 - Frank Piller, Professor, RWTH Aachen University, and MIT Smart Customization Group
• April 20 - Francesco Sandulli, Professor, Complutense University of Madrid
• April 27 - Andrew Davies, Professor, Imperial College, London
• May 4 - Rich Friedrich, HP Labs, Director, Open Innovation Office

For more information, and also to download the videos and presentations from the Fall 2008 series, head here. http://openinnovation.haas.berkeley.edu

Comments

[Dustin Burke]

Eagerly awaiting another year of great presentations.