FacebookXingLinkedInRSSTwitterBookmark!


Tip Us!

Read more on Mass Customization, Open Innovation, Business Administration and more!

The Market for Open Innovation 2013! New totally updated version of the most comprehensive market study on OI intermediaries out now!

Competivation Consulting - Innovation & Strategy Consulting and Education!

Upcoming
Events & Workshops


Executive Trainings at RWTH Aachen
Custom Education Programs on OI, MC and Innovation Management. Contact us for info!


Find more Tweets in my Twitter Timeline!

Recent Studies & Publications


Executive Report: The Market for Open Innovation - 2013

The Market for Open Innovation 2013: Completely new study on open innovation providers and platforms.


Praxishandbuch Technologietransfer
Praxishandbuch Technologietransfer: Innovative Methoden zum Transfer wissenschaftlicher Ergebnisse in die industrielle Anewndung


The MC 500 Study
The Customization 500: Benchmarking 500 Co-Design Toolkits in MC BtoC eCommerce



Proceedings of the MCPC 2011 - Access all materials

2nd edition of our book on customer co-creation (published in German in April 2009)
Our German book on Open Innovation, Crowdsourcing and Customer Co-Creation. Reichwald & Piller: Interaktive Wertschoepfung


The MCPC 2011 Proceedings
H. Chesbrough & F. Piller (Eds): Proceedings of the MCPC 2011: All slide sets, papers, and 15+ hours videos of the MCPC 2011!


Recent Awards and Recognitions
Our hack is amongst the finalist at M-Prize!



























































































































































































































































































































































































































































































































« MVM Visual Search - Free Webinar on new shopping personalization technology | Main | Open Innovation in the Financial Services: New Book by Daniel Fasnacht Covers Change in Banking Industry »

January 17, 2009

Comments

Frank Piller

Thanks for the feedback, Louis! I totally agree with this perspective and are looking on an exciting 2009!

Louis Columbus

I am honored you have given me so much attention in your blog and thanks for the kind words too. What led me to write such an inspirational post was seeing the drastic differences between companies who are letting the onslaught of negative news stop them from improving versus those charging forward to make positive change to their product configuration strategies. Now I do work for Cincom but this is not necesarily about buying more software, it's about finding the courage to step up, change, and better align to how customers want to buy. It's about delivering on the promise of mass customization.
So instead of a recession, it's better to look at this economic condition as a race. You can see it when you visit companies struggling with how to keep up the pace with how their customers are changing. Product configuration, done efficiently, can significantly improve profitability. I think the bottom line is that companies need to realize the path out of the recession for themselves is greater responsiveness, faster response times, and staying relevant by staying current with their customers' changing approaches to buying.

Thanks again and have a nice weekend!

The comments to this entry are closed.