Genometri is spinning-off new user manufacturing start-up, JuJups

Customization veteran Sivam Krish (CEO of Genometri.com) is in the progress of launching a new company, JuJups. The idea of JuJups is to create a kind of Über-Personalization site combining ideas we have seen at Ponoko, Shapeways, Fabidoo ... etc.

JuJups.com shall become a new generation 3-D design creation gateway that allows consumers to create their own 3D content. Through JuJups, a worldwide community of users will come together to co-create, share, and co-produce designs - designs that can be realized as real-world products.

3D printing and Rapid Manufacturing methods are now maturing into affordable and reliable technologies which are increasingly accessible to companies. Combined with online design tools, this is opening up a whole new dimension of product possibilities where products can be designed, personalized and customized by customers themselves. Given the great capabilities Genometri has with regard to 3D design tools, this is a venture to watch!

In a new blog, he is reporting about his venture. http://genometri.com/blog/ In today's posting, he provides a nice quote by Amazon Founder Jeff Bezos (old, but not known to me before):

"Before long, “user-generated content” won’t refer only to media, but to just about anything: user-generated jeans, user-generated sports cars, user-generated breakfast meals. This is because setting up a company that designs, makes and globally sells physical products could become almost as easy as starting a blog - and the repercussions would be earthshaking."

In his blog post, Sivam summarizes neatly that this already is happening. His company, Genometri, is working on some of the technologies that will take this much further. The prosumer economy is taking shape as the result of convergence of three major developments: 1. Online Content Creation, 2. Mass Customization, 3. Social Networking.

Read his full blog post for a good summary of recent companies in the field.