Last month, I reported about the cooperation of Keds and Zazzle that brought custom sneakers to a new level. Now, there is a first user-generated mashup-up of this offering. Check the website of Fancy Feet.
Here, a user programmed a few very easy, but nice, templates to customize sneakers with names and monograms. To fulfill his orders, the site entirely relies on Zazzle and its cooperation with Keds to manufacture the shoes.
This is a great example of the next generation of mass customization: A user utilizes a design and manufacturing infrastructure to create a new business.
By the way: Keds and Zazzle will share their experiences on the upcoming MIT Smart Customization Seminar in November at the MIT Faculty Club in Cambridge, MA. Click here for more information.
If you want to customize your shoes visit www.thejgcustoms.com to purchase a kit.
Posted by: ElvisFreshly | September 20, 2008 at 05:21 PM