Program online - 3rd Joint Conference PETO’08 and IMCM’08: Mass Customization of Services
19-20th of June 2008, Copenhagen, Denmark
Kasper Edwards and Lars Hvam from the Technical University of Denmark are hosting this European event this year again in Copenhagen.
They just sent me the program of this event and asked me to announce it again for anyone interested to join on short notice.
Many industrial companies have successfully applied mass customization to physical products. However, little is known on the transmission of mass customization principles to service industry. Our question is if the service industry can benefit from research advances in mass customization. More importantly, how the mass customization of services can be achieved in the practice. This relates also to services associated with the production and sales of mass customized physical goods. Nowadays, one can hardly imagine a product without the delivery of secondary services. Customers are expecting additional services such as financial services or quickly and reliable on site repair and maintenance. In the case of mass customized products, the task faced by manufacturing companies is even harder. Customer service begins with the interaction/configuration process and ends up with the after-sales phase along product usage. The customer may later initiate a new configuration process hoping to add features to his system. This requires a configuration system able to span product families and generations.
More information and registration: http://www.dtu.dk/sites/IMCMPETO2008/English.aspx
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