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« Ultimate Customization: Design and Deliver - a new project that examines the next era of mass customization | Main | Mass Customization in Clothing & Fashion: Annual Conference of the European Technology Platform »

April 28, 2008


Sanka Coyle

The last comment by Rob Honeycutt brought it all home to me: "There's a brave new world out there just waiting to be customized." Rob’s concept has me re-thinking my problem solving design/ organization business.

Agreeing with Rob's comment -
If I lessen the product choices for my clients, will my profitability increase?

Although I apply customization thru use of Feng Shui in my services, when it comes to design I have followed the concept that uniqueness reigns. I have the mind that doesn't stop until it is right for you / my client. The all important "however clause" -as Timbuk2 has been profitable with its custom messenger bag, equally important is Rob's Eureka moment of "variation on a theme" seen in the Rickshaw bags. Hmmm I'm still thinking ....

Although producing 1600 bags presents a huge variable, there is a pattern to the madness. I see the link to be "whimsey". We function highest when organized ... "however" ... our spirit craves whimsey .

Consider mass customization as the solution, and whimsey as the "raison d'être." Both speak to desire.

In “customizing” this piece well recognized phases are used. I wonder about Rob’s customization of his business names. Both names begin with TIM and RICK, English/ Scottish male names. Tim means "Honor God"; Rick means "Brave Ruler". While I am at it ... Rob is English/ Scottish and means "Bright Fame." Customization? Whimsey? Rob ... how did you come to name your companies?

Thanks for your eye opening piece.
Best regards,

[email protected]
Mother of Astra Coyle / Mother-in-law of Tim Evans who biked with Rob.

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