Happy New Year!
Best Practice Business is a rather large German blog, and Burkhard Schneider, its main author, recently added more and more good reports on new mass customization companies. If you understand German, very worthwhile to read.
Yesterday, as part of the usual top 10 lists popping up at the end of the year, he also created a list of "top 10" mass customization companies in 2007. There are a number of great concepts, others I find less innovative, other are missing, but it is a great review of interesting concepts in the area. The blog, and the posting, are in German, but you easily will get the picture. Here is the top-10 list (go here for further descriptions and the links)
# Mymuesli: Mass Customized Müsli
# Blends For Friends: Mass Customized Teas
# Vuru – Custom nutrition
# My Twinn - custom dolls
# Miss-Information: Custom travel books
# flattenme: Personalized children books
# TasteBook: Mass Customized recepies
# Paragon Lake: mass customized jewelry
# Cosmocards - Personal Greeting Cards
# Zyrra – mass customized bras
I've tried both flattenme and tastebook this year and have been pleased. My flattenme book looks fantastic but has a very silly story that I wouldn't have chosen myself. However, my two-year old LOVES it and that is what's most important.
I gave a couple TasteBooks as gifts this holiday season (one for an annual Hannukah potluck, the "pot latke," one as an engagement gift, and the others for Christmas gifts). They each acted appropriately delighted to see the quality of the book and the family pictures I added to the recipes. I'll be curious to see if my recipients continue to build out their books as I hope they will.
I admit curiosity about this muesli site. I'll have to check it out.
Posted by: RookieMom Heather | January 01, 2008 at 02:04 PM