Tip Us!

Read more on Mass Customization, Open Innovation, Business Administration and more!

The Market for Open Innovation 2013! New totally updated version of the most comprehensive market study on OI intermediaries out now!

Competivation Consulting - Innovation & Strategy Consulting and Education!

Events & Workshops

Executive Trainings at RWTH Aachen
Custom Education Programs on OI, MC and Innovation Management. Contact us for info!

Find more Tweets in my Twitter Timeline!

Recent Studies & Publications

Executive Report: The Market for Open Innovation - 2013

The Market for Open Innovation 2013: Completely new study on open innovation providers and platforms.

Praxishandbuch Technologietransfer
Praxishandbuch Technologietransfer: Innovative Methoden zum Transfer wissenschaftlicher Ergebnisse in die industrielle Anewndung

The MC 500 Study
The Customization 500: Benchmarking 500 Co-Design Toolkits in MC BtoC eCommerce

Proceedings of the MCPC 2011 - Access all materials

2nd edition of our book on customer co-creation (published in German in April 2009)
Our German book on Open Innovation, Crowdsourcing and Customer Co-Creation. Reichwald & Piller: Interaktive Wertschoepfung

The MCPC 2011 Proceedings
H. Chesbrough & F. Piller (Eds): Proceedings of the MCPC 2011: All slide sets, papers, and 15+ hours videos of the MCPC 2011!

Recent Awards and Recognitions
Our hack is amongst the finalist at M-Prize!

« MCPC 2007: Finally a Conference Report & Review | Main | Public Lecture: Mass Customization and Customer Co-Creation (Ludwig-Maximilians-Universität München, 12. Nov 2007) »

November 05, 2007


andreas milles

frank - sorry for the links to toilets and toilet paper -- but i couldn't resist ;) (btw. i found even more after doing some research)

t-shirt talk:
like adam said already it became quite popular in the last 2 years and there is a lot of examples, including openBC (now XING), the mister wong contest, even the city of berlin or the BBC (redesign project).
the examples I found when we discussed the (first) OLP was the blogads contest (http://www.blogads.com/Help_us_build_a_new_logo - they received about 400 submissions) and one by an agency called the fink tank (http://thefinktank.com/ - they apparently received 6000 entries, but did it for a loooong time), where the winning "submission" was a person btw. apparently it didn't work as a good logo -- I've never heard of this agency after their contest :/


Yep, there are tons. When we first ran the OLP (1.6 years ago) it was one of the first high profile examples. Since then its really taken off.:

1. Wilogo has built an entire business around it, providing the platform for companies looking for a new logo to interact with graphic designers http://en.wilogo.com/

2. Sitepoint does something similar http://contests.sitepoint.com/

3. As do recently launched http://designcontest.net/

3. The London Olympics 2012 logo caused a minor storm recently, to say opinion is divided on this design would be an understatement of epic proportions. Infact other design contests sprung up to redesign the recently announced logo such as http://www.better2012logo.com/

4. You can find listings of all the latest logo design contests here http://www.logo-contest.com/

Hope it helps....


T-Shirt Talk

Are there any other examples of Crowdlogoing like what Spreadshirt is doing?

The comments to this entry are closed.