This is a conference I always was interested in but feared the heavy price tag. So I am glad that this time I am invited to speak and so do not have to register :-) The second annual Front End of Innovation Conference in Europe is taking place from 28th -31st, January 2008 in Vienna, Austria. It is the European sister event of a large, very well established US conference
Readers of my blog get 20% discount off the standard & onsite rate to join me at the event. Mention the code SPKRM2050FP to have the discount applied (but the price tag still is heavy – it is a typical commercial IIR conference that also uses pricing to create a high-profile crowd).
The Front End of Innovation Europe offers some of the most respected names in Innovation and R&D., including Clayton M. Christensen from Harvard Business School (the guy who showed that most companies fail when being faced with disruptive innovation).
This conference will address many recent innovation challenges, including: Reducing Your Carbon Footprint, Global Innovation: Bridging Cultural Differences With Asia And Beyond, Open Innovation, New Business Model Innovation, Customer Focused Innovation, Generating Breakthroughs While Reducing Risk, Linking Product Life Cycle Management With The Fuzzy Front End… and many others.
I am speaking on Thursday, 31st January, during the "Front End Innovation Management Research Focused Academic Workshop", when I will be giving my presentation: “Bridging the Mass Customisation and Open Innovation”
During this talk, I will share some of the latest research on setting up successful mass customization systems and will discuss recent trends in product configuration systems from the perspective of strategy and marketing. Based on our own study of more than 250 mass customisers in consumer and industrial markets, the session outlines the building blocks of successful mass customisation strategies and provides ideas how to avoid the pitfalls of its implementation.
Remember: Readers of my blog get 20% discount off the standard & onsite rate to join me at the event. Mention the code SPKRM2050FP to have the discount applied.
Full information and registration: www.iirusa.com/feieurope
Or download the official conference brochure with much more information and all abstracts of all presentations.
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