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« Open Design by Ronen Kadushin | Main | (Update) MyMuesli launched -- Create custom cereal online »

May 09, 2007


Chris Norman

Mass Customization of a particular product is nothing more than specialized production. Until a system is developed that allows anything (within reason) to be customized, its just specialized manufacturing. I believe these early adoptors are setting the stage for true mass customization but it will require a complete removal of labor to make it truly affordable. to do this, we'll need more complex CAD/CAM systems and advanced 3D printing technology that is just beginning to become realistic and widely available.

Chris Norman

I believe the next generation of mass-customization will come through the use of 3D printing technology for either molds or as the final product. All of the current concepts are centered around 2D printing except the custom tins for cookies. The company is probably using CNC or 3D printing on a stamping machine or metal press to do the art embossing.

Frank Piller

Derek: Well, for me these four examples are not really leading edge developments of mass customization, just nice new start up stories utilizing the idea to build their business.

I do not see the difference between mass personalization, mass individualization, and mass customization ... for me, the basic idea is the same and the term somehow most widely used is mass customization, which can be either on all dimensions of a product or service, design (style), functionality, fit, ...

Derek Elley

And what comes after mass personalization (of t-shirts) and mass customization (of bras or shoes)? Is it now the time for mass individualization? This is a phrase I found recently and quite liked it to secribe the idea of co-creation at the digital design level - thanks Lionel at http://www.futurefactories.com :)

Andreas Gerads

Another interesting (Austrian) StartUp: IQshoe, offering customized shoes. Not yet launched, but there will be an Interview this Tuesday at the "Labor für Entrepreneurship" (http://labor.entrepreneurship.de/blog)

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