The 2007 World Conference on Mass Customization & Personalization (MCPC) at MIT (Boston, USA) and HEC Montreal (Canada), October 7-12, 2007
Finally, and with some delay, the submission system for the MCPC 2007 is ready and online. You can now submit your speaking proposals for the upcoming World Conference on Mass Customization & Personalization (MCPC) -- the premier event in this area.
Bridging academic research and management practice, the conference provides an interactive and interdisciplinary platform to share ideas about mass customization strategies and to discuss the latest technologies and enablers.
For the first part of the conference, taking part on the MIT campus in Cambridge, MA (Boston area), we invite submissions and speaking proposals. The conference is designed to engage academics, business leaders and consultants in fundamental debates through a set of plenary presentations, discussion panels, and paper presentations.
We especially welcome submissions from managers and consultants reflecting upon the conference theme.
Download the most important conference info as PDF: the call for papers and a checklist with all information how to prepare your submission.
You can submit two types of papers:
Full papers: Max 25 pages (12pt font, double line spacing). Only full papers will be considered for the conference's Best Paper Award.Extended abstracts: For work in progress (about 4-8 pages), but including also comments on the research question, the methodology, data and empirical methods used (if applicable), and discussion of the results.
To submit a paper (practitioners: presentation proposal), please use ONLY the online submission system on the conference web site (www.mcpc2007.com). All papers will be double-blind reviewed.
Important dates
April 2, 2007: Deadline for submissions (extended)
June 1, 2007: Final notification of accepted contributions
Oct 7-9, 2007: MCP Research & Innovation Conference at MIT
Oct 11-12, 2007: Business Seminar in Montreal
For the 2007 conference, we invite submissions for many different topics and themes in the field of mass customization and open innovation:. The following topics are just some examples:
Mass customization in practice
This track is open for submission of acting managers and entrepreneurs from mass customization and personalization businesses. We ask for presentations which do not focus on presenting just your company or business idea, but on sharing your experiences and success factors of executing mass customization.Presentation proposals for this track should follow the general guidelines for submission (extended proposal introducing your mass customization offering, the focus of your talk, and some of the key results you plan to present). Proposals should be submitted with the online submission system.
Mass Customization Case Studies (Teaching)
The MCPC 2007 will be followed by a special session in Montreal focused on case studies for mass customization. The idea is to develop material to teach mass customization better. We invite submissions of case studies dealing with mass customization and personalization. Cases must be original work based on real events, people, and organizations. They must be accompanied by a teaching note and not have been previously published or accepted for publication. The presentation of the cases will be held in Montreal on October 12, 2007. Authors of the best cases will be invited to submit their work to a special issue of the International Journal of Mass Customization or a special issue of the International Journal of Case Studies in Management. Cases should be submitted with the online submission system and authors must follow the MCPC paper submission process and deadlines.
Special Sessions
Today, there are examples and applications of MCP in all industries and sectors. The MCPC 2007 does not focus on one particular industry, but wants to provide a platform to exchange ideas beyond disciplines and industry borders. We are however especially interested in applications and examples in the following fields where we recently see a lot of interesting momentum in MCP:* Mass customization, personalization and user innovation in architecture, housing and construction
* Automotive Customization 3.0: Bridging pimped rides with option lists
* Mass customization of services, e.g., in the financial and hospitality industries
* Mass customization of health services & products (pharma-cogenetics)
* Extreme customizing: What can we learn from extreme, leading edge examples of customization and personalization.
But there are also many other tracks which provide plenty of opportunities to discuss your knowledge in the field.
Context information:
- Full call for papers with all information.
- Checklist with all information how to prepare and upload your submission.
- Previous posts with MCPC information.
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