6th VOLVO SportsDesign FORUM on 3 Feb. 2007
"Personal Design: Developing one product that is serial but also corresponds to one individual only." This is how the planners of the Volvo Sports Design Forum describe the idea of this year's event that will take place on the first ISPO weekend on Feb 3, 2007, in Munich, Germany.
I only recently learned about this conference that sounds like one of the most promising events in the 2007 mass customization event landscape.
Various speakers from design, the sports industry and professional athletes present the latest developments in SportsDesign to a mixed audience of sports people, managers, designers, and everyone else interested in the topic. The participants also have the chance to directly implement and live their theoretical experiences in several workshops.
Speakers are prominent: Formula 1 icon David Coulthard will highlight in his speech the efficiency and necessity of the personalized sports equipment within the competing world of Formula One. Computer pioneer Steve Wozniak – he invented 1976 with the Apple I the Personal Computer – will present his visions about technology and society. Industry insiders should start getting excited about the speeches from Stefano Natoli, Rick Ridgeway and Jeff Hakman: The top-class representatives of NIKEiD, Patagonia and Quiksilver will talk about Personal Design in footwear and textile industries.
I will provide an input for the conference's opening session and organize with Adidas an exclusive workshop on the mi adidas mass customization system.
And the forum provides an unique opportunity: Both Nike and Adidas will demonstrate their latest customization offline toolkits so that you have a direct comparison b etweenboth systems. You even can get a custom Nike ID and a custom mi adidas shoe on the same event and then compare the results and experiences!
Single tickets are 300 Euros, but there are many discounts: A company ticket for up to five people is 700 Euros, and students can participate for 50 Euros. All tickets include a lot of bonuses (including a bag with many gifts from Volvo) and a large ISPO party on the evening.
On the evening of the forum, the winners of the ISPO VOLVO SportsDesign AWARD will be announced, honoring outstanding and innovative product and design developments of designers from all creative disciplines in the field of customization and personal design.
More information and registration here: http://www.ispo-sportsdesign.com/
Context: In combination with our own 8th German Mass Customization conference in Salzburg on Feb 16, participants of both the ISPO and the MC 2007 Salzburg Conference will get the perfect overview on MC and personalization and an in-depth insight in the state of the art:
While the ISPO Volvo event provides a focused view on one industry, sports, and has great general speakers, the MC 2007 Salzburg event provides a much more focused discussion of the concept of mass customization and is the community meeting of people DOING mass customization in their daily businesses.
The only event that should provide even more interaction possibilities in the mass customization domain in this year will be the MCPC 2007 in October 2007 in Boston!
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