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« InnoCentive launches nonprofit unit: Crowdsourcing solutions for the world's problems | Main | Interview: B. Joseph Pine II on the State of Mass Customization and Why Authenticity in Business is the Next Big Issue »

December 20, 2006

Happy Holiday Greetings - and how OfficeMax helped to elf up my holidays

Merry Christmas and a great start into the new year!

Click here to see how I elfed myselfPostings will restart in the new year (with an exclusive interview with B. Joesph Pine, the most popular face behind mass customization -- and also the most knowledgeable one, so come back on January 3, 2007 for this great start of the 2007 MC&OI blogging year).

In the meantime, enjoy the little trick I prepared for you: I just morphed myself into an holiday elf! .

The is a great example of personalization, and OfficeMax really made my day today when I tried this tool. Perfect toolkit, the elf personalization works very smooth (see the great integration between phone and web site when you customize your elf), and it is a fun thing that also drives traffic to their web site. So A+ for this little personalization gimmick.

So now Elf Yourself and have fun during the holidays!

PS: And if you have some spare time during the holidays, plan your speaking proposal for the MCPC 2007 conference!

Posted on December 20, 2006 in General, Personalization |

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