Time Magazine annually claims a "person of the year", and this year it is not Bill Gates or Stalin, but YOU – the creative consumer. While the statement of this claim is more than true and indeed one of the main trends in 2006 (and the topic of this blog and newsletter since 1997), it is not too original.
Business 2.0 run a very similar cover story half a year ago, and before, the Economist and Business Week had similar covers stories in 2005. The article in Time about the story has nothing new, so no further quotes required (even if it really generated a lot of excitement in the blog world, and also many other papers reported about it, like this report in the Spiegel).
But what is much more interesting is this side story. If you want to read the Time article online, you can do so for free, but there in an advertising page first. It features a spot by Chrysler that is supposed to be humorous. It's tag line is "You might be not the person of the year, but you still can drive like one with the Chrysler XYZ". So much about fast response and the need for a new kind of advertising ... Very 1990s.
Context:
Exciting Commerce Blog says User Manufacturing is one of the top topics for 2007Communities Dominate Brand Blog report about the Time story
And this is a great TIME cover creator – show it your grand ma, she will be impressed!
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