The World Conference on Mass Customization & Personalization (MCPC) is the primary event in this domain. Bridging between academic research and management practice, the conference provides an interactive platform to learn about mass customization strategies and to discuss the latest technologies and enablers.
On October 7, 2007, the fourth MCPC will start at the MIT Media Lab, Massachusetts Institute of Technology, in Cambridge / Boston with an interdisciplinary focus on the new advancements in the field (Oct. 7-10, 2007). The second part of the conference, hosted by HEC (Hautes Études Commerciales) Business School in Montreal, will address in the form of a business seminar the challenges to bring mass customization and personalization in retail (Oct. 11-12, 2007).
Today, we finally could finish the first version of the MCPC 2007 web site. Go there to get all details how you can contribute to this event and present your mass customization work or research.
I will keep you updated on all developments and news regarding the conference. The teams at MIT and HEC are working very hard in the moment to get the conference running. More exciting news will come in the next weeks.
More MCPC 2007 information:
- Download MCPC 2007 Flyer
- Download MCPC 2007 Call for Papers & Speaking Proposals
- Website: http://www.mass-customization.de/mcpc07/
Context information: In June 2007, Thorsten Blecker organizes again the Joint Conference of IMCM’07 & PETO’07 (June 21-22, 2007, Hamburg/Germany): "Innovative Processes and Products for Mass Customization”, a research focused smaller event on mass customization in Hamburg (more information here). While I personally only endorse the MCPC 2007 and believe that one focused general MC event is sufficient and more beneficial, I am of course happy about any platform for sharing information on mass customization. But I consider special tracks and sessions as part of established general conferences (like POMS, INFORMS, AOM, etc.) and national events (like the FiMCP event) as the more efficient and effective ways for such a discussion outside the MCPC conferences.
But if you understand German, you don't have to wait until October 2007. In February 2007, the next German-language business seminar on mass customization will take place in beautiful Salzburg. More information on this national event in the next posting.
Comments