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« MC&OI Interview: Sergio Dulio on Advancements and Open Opportunities of Mass Customized Footwear | Main | Mass Customization Case Study Collection -- New Issue of the Mass Customization Journal Published »

August 08, 2006

German: Special Issue of Die Unternehmung on Mass Customization (in German language)

German_1(The following posting is in German language only as it covers a German language publication only. Sorry! )


Sonderheft "Mass Customization" der Fachzeitschrift Die Unternehmung (in GERMAN language)

Die_unternehmung_1Die Schweizer BWL-Fachzeitschrift (Die Unternehmung) hat unter Federführung von Prof. Manfred Bruhn ein gutes Sonderheft zu Mass Customziation mit starkem Marketing-Fokus herausgebracht (Ausgabe 3/2006).

Die Beiträge:

-- Kundenzufriedenheit bei Mass Customization: Eine empirische Untersuchung zur Bedeutung des Co-Design-Prozesses aus Kundensicht

-- Warum «Toolkits for User Innovation and Design» für ihre Nutzer Wert schaffen

-- Mass Customization: Strategische Option mit beschränktem nachfrageseitigem Erfolgspotenzial

-- Produktkonfiguration als Präferenzkonstruktion

Das Heft (Ausgabe 3/2006) kann für 17 Euro direkt beim Verlag bestellt werden: http://www.dieunternehmung.ch ==> Ausgabe 3/2006

Posted on August 08, 2006 in Books, Co-Design Process, Deutsch (in German), Research Studies |

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