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August 01, 2006


Frank Pilelr

Thanks for the comment -- I agree. The old "customer is king" claim has the undertsanding of a customer that is served by a company -- now the customer serves herself and in some instances does not need a company for this any longer (thus, the number #1 is not the "customer:" , but the creative user).


Ranked 1st - yes, but considering how long the "customer was king" and still didn’t rate highly with so many businesses, I can’t help but think that in 2006 companies had to be dragged to come to this conclusion. Cynics may say that, in fact, "Money is king" and all that has changed is that the customer, as the holder of money, has become more important by being more vocal, networked and influential - through social media and web 2.0 tools.

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