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« User Profiles: How the Higgins Project can prevent mass confusion in mass customization and enable a new generation of virtual identity services | Main | Mass Customization Conferences in the United States: Learn, discuss, and network with the North American Mass Customization Community in Fall 2006 – and save the date for the MCPC 2007 »

June 18, 2006


Frank Piller

No, you are right. This is a typical case of an innovation process that is based on asking input from external sources, but then the execution and transfer of the input happens more or less within a traditional innovation/design regime.

But nevertheless, for a famous fashion designer this concept already is a strong change of the current practice.

Metal Fabrication

Is this really "open source"? For instance, could I get a copy of the designs that their users have created?

Cheryl Smith

Hi, I have a promotional idea that I would like to submit to open source. Can you give me the site of address to submit this idea. Cheryl Smith

ikechukwu ameachi

Iam a footwear designer am seeking for job. Pls, give me a help & support. THANKS! pity me.

Brian Phipps

Several thoughts come to mind regarding the importance of user innovation in the design of shoes.

1. While the design intent of the shoe is important, equally important is the intent of the human foot that goes into it. Customers can "innovate" a pair of shoes just by taking them to new places (e.g., bowling shoes becoming fashion items.)

2. The best way to invent a new shoe may simply be to invent a new context for shoes. Customers will know what will work, and what won't. (Shoes are worn in the mind as much as they're worn on the feet.)

3. Strategic partnerships between shoe makers and complementary industries may be a way to leverage customer participation, directly and indirectly. The Nike/Apple "iPod shoe" is probably just scratching the surface.

4. Shoe brands will need to play an increased role in customer lives. That means brands have to develop rich programs to create and grow their customers. Just aiming for the sale is too short sighted.

Personally, I think the conditions are ripe for an innovative European shoe maker to become the Swatch of shoes.

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