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« Reflect.com closed for business: Learning from a major mass customization experiment | Main | MIT Conference: Product Families and Platforms: From Strategic Innovation to Implementation (Nov 9-10, 05) »

August 30, 2005

Comments

Maxine J Horn

It is really interesting to hear and see how Lego are using co-creation, open source and Open Innovation structures to develop its products in-line with its core brand experience and values.

I would be interested to learn more about how Lego remunerates those whose ideas are adopted and brought to market. I note the comment regards royalties - but it would be interesting to know that ratio of shared risk and reward is applied.

BDI represents 90% of the UK commercial design market and are running Open Innovation Challenges for brand owners of all type and size including Procter & Gamble.

Due to the professional level of designers participating the Intellectual Property share is equitable to avoid imbalanced exploitation.

Can you provide details of the shared risk and reward deals you are open to?

Regards, Maxine J Horn, CEO, British Design Innovation


Rob Tietz

Dear Frank

I just got aware of your blog and read this very interesting article on Lego and other companies. I adore the LegoFactory site. It is created so well. I especially like the Club (as this is topic of my dissertation). The coolest feature are the emoticons on the message-boards derived from Lego-Parts - so well done! In my opinion: if someone wants to learn about community-buiding Lego most certainly is a benchmark.

All the best
rob

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