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Upcoming Workshops with Frank Piller

Three days on mass customization, customer co-creation, and relationship marketing Building the Customer Centric Organization: Madrid, 18-20 June 2012.
Das Treffen der deutschen Mass Customization Community!
Executive Trainings at RWTH Aachen
Custom Education Programs on OI, MC and Innovation Management. Contact us for info!

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    Recent Studies & Publications

    The MCPC 2011 Proceedings
    H. Chesbrough & F. Piller (Eds): Proceedings of the MCPC 2011: All slide sets, papers, and 15+ hours videos of the MCPC 2011!

    The MC 500 Study
    The Customization 500: Benchmarking 500 Co-Design Toolkits in MC BtoC eCommerce

    Executive Report: The Market for Open Innovation - 2010

    The Market for Open Innovation: First Study Comparing More Than 50 Brokers, Intermediaries, and Consultancies

    2nd edition of our book on customer co-creation (published in German in April 2009)
    Our German book on Open Innovation, Crowdsourcing and Customer Co-Creation. Reichwald & Piller: Interaktive Wertschoepfung

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    MCPC Conference

    Documentation of the World Congresses on Mass Customization, Personalization & Co-Creation (MCPC)


    The MCPC is the largest international series of conferences in the field of mass customization, customer integration, and personalization. The conference is held biannually, and participants come from academia, businesses, and consultancies (ratio: 50:40:10).

    NEWS: Public Proceedings of the  MCPC 2011 Conference Published -- Access all Conference Presentations, Papers, Videos! Click for additional information!

     

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