Building the Customer Centric Organization
Where can I learn more about mass customization & open innovation ?
On this page, I have listed some links to general publications on the topics, some downloads of my own publications, and many links where you can start to look for more information. A great source of the most recent research & case studies are the proceedings of the MCPC conferences.
For a detailed overview over books that I recommend on the topics of Mass Customization, Open Innovation and Business Administration please follow the respective links. You can also use the expanding navigation menu under "Knowledge Base" on top of this site. I will add recommendations whenever I come across interesting Books.
MIT Sloan Management Review, 50 (2009) 3 (Spring 2009): 70-79. Download Original Version: Online edition of the journal. Download Working Paper Version: codeofmc2009.pdf
London: Advanced Institute of Management / London Business School 2009. Download: Link to project site.
Expert Study commissioned by the European Union, the German Federal Ministry of Research and the Europäischer Sozialfond ESF. Published as part of the project "International Monitoring". Aachen: RWTH ZLW-IMA 2009.Download: Link to project site.
In: Handbook of Research in Mass Customization and Personalization, Part 1: Strategies and Concepts, New York: World Scientific Press 2010: 1-18. Download: mchandbook2010.pdf
In: Charles Wankel (ed.): The Handbook of 21st Century Management, Thousands Oaks, CA: Sage Publications 2008: 420-430. Download: handbook08.pdf
Flexible Services and Manufacturing Journal (Formerly: The International Journal of Flexible Manufacturing Systems), 19 (2007) 4 (December 2007): 630-636. Download: fsmj07.pdf
International Journal of Flexible Manufacturing Systems, 16 (2005) 4 (October): 313-334 (Lead article).Download: fsmj05.pdf
Journal of Financial Transformation, Special Issue on "The Finance Factory", 18 (2006) November: 125-131. Download: joft06.pdf
Industrial Engineer, 38 (2006) 9: 40-46. Download: ie2006.pdf
International Journal of Mass Customization (IJMassC), 2 (2006) 4: 463-480. Download: ijmassc2006.pdf
International Journal of Mass Customization (IJMassC), 2 (2006) 4: 507-522. Download: ijmassc2006.pdf
36 (2006) 3: 307-318. Download: pillerwalcher.pdf [working paper version] . Download: Original version [Journal homepage]
MIT Sloan Management Review, 47 (2006) 2 (Winter 2006): 65-72. Download Original Version: Online edition of the journal. Download Working Paper Version: smr2006.pdf
European Management Review, 2 (2005) 3: 70-87. Download: pdf and html [Online edition of the journal]
Journal of Computer-Mediated Communication, 10 (2005) 4, 10th Anniversary Issue of the Journal. Download: piller.html [Online edition of the journal]
Production Planning & Control, 15 (2004) 4: 435-444. Download: ppc04.pdf
International Journal of Technology Management (IJTM), Vol. 26 (2003), No. 5/6, pp. 578-599. Download (corresponding working paper): TUM-AIBWP033.pdf
in: B. Kuhlin and H. Thielmann (eds.): The Real Time Enterprise, New York: Springer 2005: 407-438. Download: pil2005-4.pdf
in: M. Tseng and F. Piller (Eds.), The Customer Centric Enterprise: Advances in Mass Customization and Personalization, New York/Berlin: Springer 2003, pp. 1-18. Download: tsengpiller2003.pdf
A project report from the EuroShoe Project within the European Fifth Framework Program. Edited by Frank T. Piller. Munich / Milan, March 2002. Download: euroshoe1.pdf
BBDO Insights Nr. 8, Mai 2008, S. 50-63.Download: openinnovation2008.pdf
in: Sönke Albers / Andreas Herrmann (Hg.): Handbuch Produktmanagement, 3. Auflage, Wiesbaden: Gabler 2007, S. 943-968. Download: pil2007-1.pdf
Die Unternehmung, 59 (2006) 3 (Juni): 165-184. Download: ihl_etal2006.pdf
in: Olga Drossou und Stefan Krempl (Hg.): Open Innovation. Freier Austausch von Wissen als soziales, politisches und wirtschaftliches Erfolgsmodell, Hannover: Heise dpunkt (Reihe Telepolis) 2006. Download: pil2005-1.pdf
Harvard Business Manager, 25 (2003) 12 (Dezember): 114. Download: hbm03.pdf
Wirtschaftsinformatik 45 (2003) 5: 515-519. Download: reichpil2003.pdf
in: IO New Management, 71. Jg. (2002), H. 10, S. 16-30. Download: mythos.pdf
Arbeitsbericht Nr. 28 des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München, ISSN 0942-5098, May 2002. Download: TUM-AIBWP028.pdf
, in: Rolf Weiber (Hg.): Handbuch Electronic Business, 2. Auflage, Wiesbaden: Gabler 2002, S. 469-494. Download: pil2002-8.pdf
in: Horst Albach et al. (Hg.): Wertschöpfungsmanagement als Kernkompetenz, Wiesbaden: Gabler, 2002, S. 27-52. Download: pil2002-3.pdf
in: HMD-Praxis der Wirtschaftsinformatik, 38. Jg. (2001), H. 221 (Oktober 2001), Themenheft Customer Relationship Management, S. 47-57. Download: pil2001-5.pdf
in: Industrie-Management, 17. Jg. (2001), Nr. 2, S. 13-17. Download: pil2001-10.pdf
in: ZFB - Zeitschrift für Betriebswirtschaft, 1999, Heft 10. Download: zfb99.pdf
in: WIST, 27. Jg. (1998), H. 5, S. 257-262. Download: wist97.pdf
in: HARVARD BUSINESS manager, 19. Jg. (1997), H. 3, S. 15 - 26. Download: hbm97.pdf
Index to all postings to my Blog on Mass Customization & Open Innovation. (Not covered in this index are the six years of postings into my old MC newsletter. Browse these old MC-related posts here.):
General Categories
- General: As the label says, all basic MC&OI related things of very general interest.
- Customization Trends: What I think is new and may become a trend in mass customization.
- Long Tail: This book made a strong case for MC&OI and postings that deal with this variety explosion get this tag.
- Open/User Innovation: The general tag for all postings on (lead) user innovation (or: outside innovation, distributed innovation, etc ...).
- Co-creation and Crowdsourcing are two related categories: The first is used for all kinds of user-input-contribution-based models, and the latter on explicit strategies of companies to utilize the distributed creativity and knowledge of their users.
- Personalization (What is the difference between personalization & customization? Here is my answer).
- MC Alternatives: How to fulfill the need for heterogeneous products without messy one-of-a-kind manufacturing
- Interviews refer to others talking about MC&OI in my blog.
- MC/OI on the Web is a category referring to links to external sources of information on MC & OI.
- Research Studies and academic research on MC&OI
- Events in the area of mass customizaton & co-creation.
- Deutsch (in German): Some posts are in German, as they contain information relevant only to those who can understand German.
Special categories: How to make MC & OI happen
- Technologies & Enablers : Postings on all kind of enabling technologies in general.
- Co-Design Process: Postings dealing with the process and experiences of customers co-designing their stuff.
- Offline Customization: Customization is often seen as web-only, but can be a great thing to enhance the store experience.
- Virtual Models are one way to do this.
- Design theory and concepts for mass customization.
- Fabbing: Rapid manufacturing, laser sintering, digital manufacturing -- new manufacturing concepts for MC.
- Related with this is User Manufacturing, the idea that manufacturers just provide manufacturing capability, and users do the rest.
Case studies: Who is doing what in MC & OI?
- Cases Consumer and Cases Industrial are the two general categorizations. Most posts are in the consumer category. But to get this better structured, the following new tags were introduced (new categories will come with appropriate postings):
- Service Customization: MC of services -- a future growth field!
- Books: Customization of books, print-on-demand, personalization of books.
- Clothing: Mass Customization of apparel and related items, with T-Shirts as an own sub-category.
- Footwear: Mass customization and some open innovation in footwear, with Sneakers (sport shoes) as a sub-category.
- Furniture - Home and related items Gifts: Products you typically customize to give them as a gift -- or which are nice customizable gifts for the Holidays!
- MC & Art: Art that refers to customization etc.
- Failures and Flaws: What did not work or still needs improvement
- For even more case studies, seee also the Case Study Section of this website.
Not covered in this index are the six years of postings into my old MC newsletter. Please browse these hundreds of old MC-related posts here.
Documentation of the German Mass Customization Meeting
2007: Frank Piller & Dominik Walcher: Zukunftsstrategien für Mass Customization. Die achte Mass-Customization-Tagung für Deutschland, Österreich und die Schweiz. Salzburg, 15./16.02.2007.
2005 and 2006: Due to my stay in these years in the USA, the events took place in form of on-invitation-only workshops in March 2006 and January 2006 at TUM, Munich. An external report is here.
2004: Mass Customization - Methoden, Wissen, Anwendungen für die kundenindividuelle Massenproduktion, Sechste deutsche Tagung in Deutschland, 8.-9. November in Frankfurt a.M., Frankfurt/Magdeburg 2004.
2003: The Fifth German Mass Customization Conference was organized as business seminar as part of the MCPC 2003 in Munich, Germany.
2002: Mass Customization - Quo Vadis, German Mass Customization Community Meeting - Bad Ems - November 2002.
2001: Mass Customization - Vom Businessmodell zur erfolgreichen Anwendung, Dritte deutsche Tagung in Deutschland, 8.-9. November in Frankfurt a.M., Frankfurt/Magdeburg 2001.
2000: Potentiale von Mass Customization und CRM im eBusiness, veranstaltet vom AIB an der TU München und dem Fraunhofer IFF Magdeburg, Frankfurt/M., 5.und 6. Okt. 2000, Frankfurt/München 2000.
1999: Kundenindividuelle Massenproduktion: Produkte, Fertigung, Marketing", veranstaltet vom Fraunhofer IPT Aachen, Fraunhofer IFF Magdeburg, Lehrstuhl für Industriebetriebslehre an der Universität Würzburg und der inTouch GmbH Bad Homburg, 14. April 1999, Würzburg 1999.
