Last week we gave a short insight into the work of personalized kid`s goods producer Kidlandia.
Unfortunately, it has just been announced on their website that October 22nd, 2012, has been the last day to order any of their products.
Sad truth appears to be that Kidlandia - like about 20% of startup companies that we analyzed as part of our MC500 study - could not establish itself well enough on the market to become a long-term success story.
This is perfect prove that a well-built configurator and a nice business idea alone are no guarantee for a successful mass customization venture. More factors play into it and, as we detailed in the MC500 study, solid knowledge about both these factors and their proper combination is key to make the difference between a good idea and a good business.