Last year at pretty much this time we published an interview with Sabine Linz of Amoonic, a company offering customized jewellery from all price ranges online. Fortunately, Amoonic has not suffered the same fate that many startups do, making critical mistakes and disappearing after a short period of existance. In fact, Amoonic just announced that Business Angel Marlon Ikels, the man behind galleryy.net, has invested a six-digit amount into the future expansion of the company. You can download the official press release here (in German).
FTP: Sabine, it has been about a year since our last interview about Amoonic. How have things developed since then?
SL: In the meantime we broadened our designer product range by a huge variety of jewellery pieces. In addition to that, the technology in the background was enhanced a lot. For example an open configurator was added to simplify the customization process for our customers. Another example is the new 3D product preview. We developed some great cooperations within the jewellery online market. Besides we tested a lot on our website and developed a new system for producing jewellery in a digital way.
FTP: How do you see the market for mass customized goods today?
SL: I think, today mass customized goods are not simply a trend anymore, you can find them everywhere and people love them. Customization is now a well-established approach and customized goods have become more or less mainstream. People nowadays expect to be able to customize their products.
FTP: Can you go into a bit of detail on what you want to do with the huge investment you got? What are your plans?
SL: Since a lot of work on the technology side was done over the last year we are in the lucky position to be able to invest most of the money in Marketing. We like to see Amoonìc expand more and more to be internationally known as soon as possible.
FTP: You mentioned that Amoonic now offers individually crafted jewellery on request. Can you tell us which diamond dreams you can make a reality?
SL: In principle, everything is possible. Our motto is: “If you can dream it, you can do it”. But of course, any technical details have to be considered J . Our customers enjoy the freedom to make their dreams come true and our designers are ready to assist them in case of questions. More and more people use this opportunity and also the B2B sector is highly interested in purchasing customized goods for their clients.
FTP: Any tips you can give entrepreneurs who want to venture into any niche of mass customized products or services?
SL: Keep smiling, be smart and exhaustless. Honestly, it is important not only to focus on a configurator. Show all products on your web presence, give examples and don´t let the user think. Furthermore, in my opinion, an extraordinary customer support is more than a requirement today!
FTP: Are you looking for any specialists to expand your team within the next time?
SL: We are always looking for specialists. Good people are hard to find. Our new partner and Business Angel, Marlon Ikels, is an ecommerce expert and we are more than happy to have him in our team. Among others, he is founder of www.galleryy.net. He´s great and it is always good to get more knowledge. We love to work with him.
More about Amoonic on www.amoonic.de