In a series of postings, we present some of the program highligths of the MCPC 2011 conference. The following is just one of more than 50 sessions we will host on Nov 16-19 in San Francisco, CA.
In this showcase session is the participants will be provided with the latest results of scientific research on how mass customization and open innovation is evaluated by professional designers as well as on how aesthetic preferences are varying within different cultures. On top of that well known design agencies such as IDEO and designaffairs will present their approaches of how to integrate customers into their design processes.
Session 6.6 (Nov 19): Design Thinking for OI and MC (Showcase Symposium)
In this special showcase session will consist of five individual presentations by Dominik Walcher and fellow experts. Following that the presenting Open Innovation and Mass Customization specialists will engage in a panel discussion on MC, OI and Design.
Listen to the full content of these talks at the MCPC 2011, Marriot SFO Airport, San Francisco, Nov 16-19, 2011:
- Conference Website and Registration
- Conference hotel and travel (rooms fill quickly, book now!)
- All posts about the conference in my blog