Pre-Announcement: The 2009 World Conference on Mass Customization & Personalization Will Take Place in Helsinki, Finland

The 2007 conference just is over, and I am still not done with all follow-up duties, but the next MCPC already is in the making:

Safe the following dates in your agenda!

The 2009 World Conference on Mass Customization & Personalization

Conference Theme:

Conference Place: Helsinki, Finland
Date: 4-7 Oct 2009 (!) (not 2008!)

Production methods are ready to offer personalized mass customization. The next challenge is to develop means to matchmaking products & services with specific customer demands in a satisfactory way.

The World Conference on Mass Customization & Personalization (MCPC) is the primary event in this domain. Bridging between academic research and management practice, the conference provides an interactive platform to learn about mass customization strategies and to discuss the latest technologies and enablers.

In Oct 2009, the conference will be in Helsinki with an interdisciplinary focus on the new advancements in the field of manufacturing, marketing and communication. The second part will be a business seminar addressing opportunities to bring mass customization and personalization to practice, with a focus on communication and marketing.

An innovative MassMatchMaking platform will enable all participants to experience a matchmaking flow from conference pre-launch to the actual conference and beyond. A highly interactive website will enable pre-matchmaking before conference, used in workshops, sessions, roundtables and dinner tables during the conference.

Stay tuned with MCPC 2009 newsletter and be part of the MassMatchMaking platform launch.

Conference Schedule:

Papers & Speaking proposals will be due on JAN 9th 2009 A call for papers is coming up soon.

Pre-workshop | 4 Oct 2009
Conference | 5-6 Oct 2009
Business seminar | 7 Oct 2009

Conference Organizers:

Helsinki School of Economics
Helsinki University of Technology
Tampere University
Tampere University of Technology
University of Art and Design, Helsinki

For all further information, check at www.mcpc2009.com frequently.