FacebookXingLinkedInRSSTwitterBookmark!


Tip Us!

Read more on Mass Customization, Open Innovation, Business Administration and more!

The Market for Open Innovation 2013! New totally updated version of the most comprehensive market study on OI intermediaries out now!

Competivation Consulting - Innovation & Strategy Consulting and Education!

Upcoming
Events & Workshops


Executive Trainings at RWTH Aachen
Custom Education Programs on OI, MC and Innovation Management. Contact us for info!


Find more Tweets in my Twitter Timeline!

Recent Studies & Publications


Executive Report: The Market for Open Innovation - 2013

The Market for Open Innovation 2013: Completely new study on open innovation providers and platforms.


Praxishandbuch Technologietransfer
Praxishandbuch Technologietransfer: Innovative Methoden zum Transfer wissenschaftlicher Ergebnisse in die industrielle Anewndung


The MC 500 Study
The Customization 500: Benchmarking 500 Co-Design Toolkits in MC BtoC eCommerce



Proceedings of the MCPC 2011 - Access all materials

2nd edition of our book on customer co-creation (published in German in April 2009)
Our German book on Open Innovation, Crowdsourcing and Customer Co-Creation. Reichwald & Piller: Interaktive Wertschoepfung


The MCPC 2011 Proceedings
H. Chesbrough & F. Piller (Eds): Proceedings of the MCPC 2011: All slide sets, papers, and 15+ hours videos of the MCPC 2011!


Recent Awards and Recognitions
Our hack is amongst the finalist at M-Prize!



























































































































































































































































































































































































































































































































« Ultimate Customization: Design and Deliver - a new project that examines the next era of mass customization | Main | Mass Customization in Clothing & Fashion: Annual Conference of the European Technology Platform »

April 28, 2008

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83453b37069e200e551fea5048833

Listed below are links to weblogs that reference Interview: Rickshaw Bagworks' Co-Founder Rob Honeycutt on Mass Customization of Bags and More:

Comments

Sanka Coyle

The last comment by Rob Honeycutt brought it all home to me: "There's a brave new world out there just waiting to be customized." Rob’s concept has me re-thinking my problem solving design/ organization business.

Agreeing with Rob's comment -
If I lessen the product choices for my clients, will my profitability increase?

Although I apply customization thru use of Feng Shui in my services, when it comes to design I have followed the concept that uniqueness reigns. I have the mind that doesn't stop until it is right for you / my client. The all important "however clause" -as Timbuk2 has been profitable with its custom messenger bag, equally important is Rob's Eureka moment of "variation on a theme" seen in the Rickshaw bags. Hmmm I'm still thinking ....

Although producing 1600 bags presents a huge variable, there is a pattern to the madness. I see the link to be "whimsey". We function highest when organized ... "however" ... our spirit craves whimsey .

Consider mass customization as the solution, and whimsey as the "raison d'être." Both speak to desire.

In “customizing” this piece well recognized phases are used. I wonder about Rob’s customization of his business names. Both names begin with TIM and RICK, English/ Scottish male names. Tim means "Honor God"; Rick means "Brave Ruler". While I am at it ... Rob is English/ Scottish and means "Bright Fame." Customization? Whimsey? Rob ... how did you come to name your companies?

Thanks for your eye opening piece.
Best regards,

Sanka Coyle / SANKA reSOLUTIONS, INC.
info@sankaresolutions.com
Mother of Astra Coyle / Mother-in-law of Tim Evans who biked with Rob.

The comments to this entry are closed.