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This autumn, hundreds of the world's leading managers, entrepreneurs, researchers, authors, technology providers, and customization enthusiasts will descend upon the famous campus of the Massachusetts Institute of Technology. Join them at the Fourth MCPC World Conference on Mass Customization & Personalization (MCPC 2007, Cambridge/Boston, October 7th – 9th, 2007) to debate what's viable now, what did not work in the past, and what's lurking just below the radar. There's no better place to meet the people looking ahead to the future of customization, personalization, and user co-creation. The format is fast-paced, with 150+ speakers over three main days. A Business Seminar at HEC Montreal on October 11th will provide a focused top-management-view on mass customization in retail and the future of virtual identities. For conference information, schedule, and registration, head to mcpc2007.com.
Events
The conference is over, but read the conference reports here.
UPCOMING WORKSHOPS WITH FRANK PILLER
Next edition of our Executive Education Program at
"Building the Customer Centric Organization": Madrid, March / April 2010.
Order the conference proceedings of the MCPC 2007 [More]
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Outside Innovation
« User Innovation in the Catholic Church: Dioceses of Cologne launches idea competition platform | Main | MCPC 2007 Starts: The International Mass Customization Community Gathers at MIT »
September 30, 2007
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» Openeur at MCPC2007 from Openeur - Open Innovation & Entrepreneurship
This Friday, we are travelling to Boston/MA for the MCPC 2007 World Conference of Mass Customization and Personalization which is the primary event in this domain. Bridging between academic research and management practice, the conference aims to pro... [Read More]
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New book
- 2. Auflage erschienen! Our German book on Open Innovation, Crowdsourcing and Customer Co-Creation
Reichwald & Piller: Interaktive Wertschoepfung: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung. 2. Auflage 2009. Gabler Verlag, 29.90 EUR.
Contact & About Me
Frank Piller is a researcher, author and speaker on mass customization, open innovation and value co-creation since 1995. More information & contact.
Recent Comments
- Frank Piller on The Market for Open Innovation: First study to compare the offerings, methods, and competences of intermediaries, consultancies, and brokers for open innovation
- Shaunabe on The Market for Open Innovation: First study to compare the offerings, methods, and competences of intermediaries, consultancies, and brokers for open innovation
- caller unknown on Chocri Announces U.S. Launch -- Customized Chocolate Bars from Berlin
- Patty Seybold on Master Co-Creation and Crowdsourcing: Executive Masterclass, 12 Nov 2009, Amsterdam Airport
- Jonathan Miller on Chocri Announces U.S. Launch -- Customized Chocolate Bars from Berlin
- Bas Reus on MCPC 2009: My Personal Conclusions and Learning from this Year's Conference
- Robert Dempsey on Customers #1 Source of Innovation, Global Innovation Study Finds
- twitter.com/HYVE_CoCreation on Brand Value and Open Innovation: Companies open for customer input are more popular, study finds
- twitter.com/chocridotcom on Chocri Announces U.S. Launch -- Customized Chocolate Bars from Berlin
- Frank Piller on Canceled - German Mass Customization Event: Mass Customization of Industrial Goods
Recent Posts
- The Market for Open Innovation: First study to compare the offerings, methods, and competences of intermediaries, consultancies, and brokers for open innovation
- Mass customization retailers grow more than ten times as fast as online sales in general, NYT report says
- TUM Research Excellence Award -- Customer Co-Creation and Open Innovation Topics Very Much Welcome
- [Updated] Exnovate and Open Innovation Forum: Two New Open Innovation Community Sites
- Mass Customization Comparison Shopping
- We are moving. RWTH-TIM at new address
- Customers #1 Source of Innovation, Global Innovation Study Finds
- MCPC 2009: My Personal Conclusions and Learning from this Year's Conference
- MCPC 2009 Conference Report Day 4: Fashion Lab: Anna Ruohonen, Selve, Servive, Rivolta on why customization is the true luxury in fashion
- Participate in our opinion market "Open Innovation": How will the concept develop within the next month?
New Publications
- MCPC 2007 Proceedings - The latest research in mass customization and personalization
The latest research in MCP, open innovation, and related fields. Order the Proceedings of the MCPC 2007 conference to read the latest research presented at the largest MC conference ever (Oct 2007 at MIT, USA). More information here.
My Books
Frank Piller & Ralf Reichwald: Interaktive Wertschöpfung (2. Auflage 2009): Open Innovation, Individualisierung und neue Formen der Arbeitsteilung
Our comprehensive book on interactive value creation: Open innovation and mass customization as strategies to cope with uncertainty in long tail markets.Frank Piller: Kundenindividuelle Massenproduktion
The first German book on Mass Customization, with an introduction by B. Joseph Pine. Discussion of the business model, manager and implementation orientated. Many case studies of the early pioneers of mass customization.Frank Piller: Mass Customization
GERMAN. 4th edition. Based on an empirical study of 200 pioneering companies the book provides an in-depth analysis of mass customization strategies.Frank Piller & Daniela Waringer: Modularisierung in der Automobilindustrie
GERMAN: Introduction into modular thinking and modular platforms in the automotive industry. Modularity is a core princple of mass customization, but also of open innovation toolkits.Frank Piller & Christof Stotko: Neue Wege zum innovativen Produkt: Mass Customization und Kundenintegration
GERMAN: The first customizable book on mass customization, customer integration and open innovation. The book's first part presents a managerial discussion on the implementation of a mass customization strategy and extents the concept towards a new approach: Open Innovation: Using customer integration and toolkits for user innovation to create better fitting new products.M. Tseng & F. Piller (eds.): The Customer Centric Enterprise
Following an interdisciplinary approach, leading scientists and practitioners share their ideas for building a customer centric enterprise from the perspective of design, engineering, and marketing.
Books about MC & OI
Stephan Jäger: Absatzsysteme für Mass Customization
GERMAN book on mass customization in the food industry. (****)David M. Anderson: Agile Product Development for Mass Customization: How to Develop and Deliver Products for Niche Markets, Jit, and Build-To-Order
Hands-on book on how to design modular product architectures and manufacturing systems (****)Christoph H. Wecht: Aktive Kundenintegration in den Innovationsprozesses
GERMAN book on customer integration in early stages of the innovation process (case studies) (****)John Winsor: Beyond the Brand: Why Engaging the Right Customers Is Essential to Winning in Business
Insightful account on true customer centric marketing (****)Eric von Hippel: Democratizing Innovation
Open Innovation and User Driven Innovation: Why, how, where and who ... the best review of this hot topic (*****)Dominik Walcher: Der Ideenwettbewerb als Methode der aktiven Kundenintegration (Markt- und Unternehmensentwicklung)
GERMAN Ph.D. thesis on user idea contests as a tool of open innovation. Great empirical study and literature review. (*****)Oskar Grün & Jean-Claude Brunner: Der Kunde als Dienstleister: Von Selbstbedienung zu Co-Produktion
GERMAN book on value co-creation and customer integration. (****)R. Reichwald, D. Walcher et al.: Der Kunde als Innovationspartner
GERMAN: Managerial introduction into the role of customers in the innovation process (****)Michael Kreuzer: Die praktische Relevanz von Mass Customization
GERMAN: Interesting book on the consumer perspective on MC -- addresses a field that lacked research for a long time (****)Neil A. Gershenfeld: FAB: The Coming Revolution on Your Desktop--From Personal Computers to Personal Fabrication
Why users need no manufacturers any more in the future. (***)Gaby Wiegran & Hardy Koth: firma.nach.maß
GERMAN book on Mass Customization and using customer information for market research (***)M. Kratochvil & C. Carson: Growing Modular: Mass Customization of Complex Products, Services and Software
Book on Configure-to-Order systems for modular, complex product packages; configuration systems (**)Lindemann / Reichwald / Zaeh (Hg.): Individualisierter Produkte: Komplexität beherrschen in Entwicklung und Produktion
GERMAN book on mass customization of complex industrial goods from a manufacturing & product design perspective. (****)T. Blecker et al.: Information and Management Systems for Product Customization
Scholarly book on configuration and customer interaction for MC from an IT and SCM perspective (***)Melanie Müller: Integrationskompetenz von Kunden bei individuellen Leistungen. Konzeptualisierung, Operationalisierung und Erfolgswirkung
GERMAN PhD thesis showing in a large empirical study that the competence of customers influences their satisfaction with MC offerings. (*****)Don Peppers & Martha Rogers: Managing Customer Relationships
Great book with many examples and modern interpretation of CRM. (*****)Holm Friebe & Thomas Ramge: Marke Eigenbau: Der Aufstand der Massen gegen die Massenproduktion
Great book on all topics covered in this blog. (*****)B. Joseph Pine & James Gilmore (eds.): Markets of One: Creating Customer-Unique Value Through Mass Customization
Nice collection of earlier papers on mass customization (***)Oliver Wüntsch: Mass Customization in der Bekleidungsindustrie
GERMAN book on Mass Customization of Apparel (***)Klaus Moser: Mass Customization Strategies
Development of a competence-based framework for identifying MC strategies (*****)Charu Chandra et al.: Mass Customization: A Supply Chain Approach
Comprehensive, but expensive volume on SCM aspects of customized manufacturing (**)B. Joseph Pine: Mass Customization: The New Frontier in Business Competition
The original book that started the mass customization trend! (*****)Claus Rautenstrauch et al. (eds): Moving into Mass Customization
A collection of conference papers focusing on IT and manufacturing aspects of mass customization (**)Henry W. Chesbrough: Open Innovation
How to profit from networking with partners in the innovation process (user innovation has however just a small part) (****)Patricia B. Seybold: Outside Innovation: How Your Customers Will Co-Design Your Company's Future
Great book bridging open innovation with mass customization (*****)John D. Oleson: Pathways to Agility: Mass Customization in action
Mass Customization and Agile Manufacturing (***)Cipriano Forza & Fabrizio Salvador: Product Information Management for Mass Customization
Connecting Customer, Front-Office and Back-Office for Fast and Efficient Customization. The book provides a holistic recognition of IT-supported product configuration systems. It reveals the basic building blocks of these systems and how they support mass customization.Cornelius Herstatt (ed.): Produktentwicklung mit virtuellen Communities
GERMAN book on user communities developing new products (****)C. K. Prahalad & Venkat Ramaswamy: The Future of Competition
Co-creation of value between firms and customers. Move beyond MC towards OI. (****)Matthias Holweg & Frits K Pil: The Second Revolution: Build-To-Order in the Auto Industry
Title promises a bit more than it is inside, but some of the few books dealing with MC in teh auto industry (**)Steven Weber: The Success of Open Source
Good economical analysis why open source works and how it changes industries. (****)S. Zuboff & J. Maxmin: The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism
One of the most important books ever written -- and the best analysis why consumer markets are changing and mass production is outdated (*****)Yochai Benkler: The Wealth of Networks: How Social Production Transforms Markets and Freedom
(*****)Christof M. Stotko: Vertriebseffizienz durch Kundenintegration
GERMAN: An empirical study on mass customization in industrial markets. (****)Andreas Neef: Vom Personal Computer zum Personal Fabricator
GERMAN book on fabbing, rapid manufacturing and new flexible manufacturing technologies. Future and trend study. (****)Martin Schreier: Wertzuwachs durch Selbstdesign: Zahlungsbereitschaft von Kunden beim Einsatz von Toolkits
GERMAN study on willingness-to-pay of users of mass customization toolkits (****)Sammelwerk: Wie Open Innovation unsere Welt revolutioniert
GERMAN: Innovative Wege zur Nutzung von Wissen als Grundlage zu Innovation. (***)Andreas Seidl et al (eds): Zukunft Maßkonfektion: MC in der Bekleidungsindustrie
GERMAN book on mass customization in the fashion industry. Very comprehensive! (***)
We have the second part of the MCPC conference that will take place on october 101h, 11th and 12th in Montreal. All informations are available at: http://www.mvm.com/MCPC/indexEN.htm
Thanks.
Patrick.
Posted by: Patrick Goudjo-Ako | September 05, 2007 at 11:29 AM