This autumn, hundreds of the world's leading managers, entrepreneurs, researchers, authors, technology providers, and customization enthusiasts will descend upon the famous campus of the Massachusetts Institute of Technology. Join them at the Fourth MCPC World Conference on Mass Customization & Personalization (MCPC 2007, Cambridge/Boston, October 7th – 9th, 2007) to debate what's viable now, what did not work in the past, and what's lurking just below the radar. There's no better place to meet the people looking ahead to the future of customization, personalization, and user co-creation. The format is fast-paced, with 150+ speakers over three main days. A Business Seminar at HEC Montreal on October 11th will provide a focused top-management-view on mass customization in retail and the future of virtual identities. For conference information, schedule, and registration, head to mcpc2007.com.