Printer friendly compilations of my blog postings.
New York Times reporter Claudia Deutsch yesterday had a very nice article about the latest WIRED magazine issue. This issue’s cover story is about the growing personalization trend. And to illustrate this trend, subscribers could upload a picture in the last week to the WIRED website which was then digitally printed on their individual issue. A great way to impress your mother in law and get your 15 minutes of fame.
The project was enabled in a cooperation with Xerox who also want to promote their capabilities of high-speed, large volume custom printing (using their iGen3 110 digital production press). There have been many attempts to customize papers and journals according to a user’s individual profile, but that you could appear on the cover of a major national magazine is a new thing.
The NYT article reports about the cooperation between the two companies and has some more information about the production process of the personal cover. And in case you missed this, on the WIRED website, you can still create your custom WIRED cover, but this time in digital form (and their toolkit really is bad, a shame for a technology magazine).
Wow, yes this is cool.
I was also impressed at how (very shortly after moving house) Sainsbury's supermarket recently sent me a highly personalised map of the area showing the location of my house in relation to their shop etc.
The logistics of this type of personalised printing is fantastic
Mark Illman
pure-insight.com
Posted by: Mark Illman | July 10, 2007 at 04:32 AM
argh, I missed it :(
Its my lifelong stretch goal to make the cover of wired, this was a much simpler way than i had in mind. damn it.
Posted by: adam | July 05, 2007 at 11:36 AM